The 2020 election cycle is almost upon us, and this means North Carolina voters everywhere will be lining up to cast their ballot for their favorite candidate.
No matter if you’re running for a local, State, or Federal office, it’s never too late to add one more marketing channel that could potentially help put your political campaign over the top and win your election. The University of Virginia Center for Politics, a non-partisan organization, reported that more than 30% of voters fail to complete their ballot. Many North Carolina candidates know that this election year is going to be a close one. As such, they’re making every effort to reach as many voters as they can Read on to learn more about five great political marketing ideas that can help Raleigh candidates reach as many voters as possible.
Political Mailing Services
Direct mail is one of the best ways to reach people, primarily due to the pandemic forcing everyone to stay home. The most effective political mailers are ones that stand out from the rest of the mail—oversized and full-color cards tend to attract the most attention. Some candidates are even printing up a 5-10 page booklet that informs the voter of their policies and track record. Every Door Direct Mail (EDDM) by the United States Post Office is another highly popular channel for political candidates. Unlike traditional direct mail, EDDM doesn’t require a list of mailing addresses. Simply log into their website, select the geographical area that you wish to target, and the Post Office will deliver your mailers to every single house and business in that location.
Envelopes and Postcards
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Envelopes and postcards are two of the more popular printed marketing materials for candidates. In addition to using them as mailers for a direct mail campaign, they’re small enough to easily pass out at a rally or local public appearance. Choose from high-color or black-and-white printing and a wide range of finishing options to give it that professional touch. Some candidates are opting to reach their target audience with a carefully crafted newsletter that spells out all the reasons why people should vote for them—and not the other person. Political stickers and decals are another cost-effective way to spread the good word about your candidacy. You can stick them almost anywhere, and your supporters will be more than happy to wear one on their shirt of the bumper of their car.
Political Yard Signs
Political yard signs are a tried-and-true method of letting people know that the owner of this house supports your candidacy. Corrugated plastic signs are another cost-effective method. In addition to sticking them in the dirt or grass via a thin metal rod, you can also add grommets, suction cups, or Velcro to the back. This will allow you to place them almost anywhere! If you’re planning a campaign rally or one of your staffers are staffing a table at a local public area such as a college or park, a branded table throw is a great way to let people walking by on foot know what you’re all about. Sidewalk signs, or A-frames as they’re commonly known, can help attract nearby pedestrians’ attention.
Vehicle Wraps
A vehicle wrap can generate as much as 70,000 impressions in a single day! They’re hard to miss and instantly command attention from anyone who sees them. Partial vehicle wraps only cover a portion of the car yet make just as big of an impact as the full ones. You can have several vehicle magnets created and passed out to your campaign staffers to place on their personal cars. At AlphaGraphics of Raleigh, we can help you design and create the perfect vehicle wrap or magnet that will turbocharge your political campaign. Our expert graphic designers will work closely with you to create a design that closely mirrors your campaign and messaging. You can have your wrap or magnet printed in vivid, high-quality color and one of several finishing options.
Political Campaign Help in Raleigh
As the election day draws near, there’s no better time than now to help generate awareness of your political campaign. With so much at stake, there’s not a moment to lose. Consider adding a new marketing channel to your campaign that you haven’t tried before—it might pay off big time. At AlphaGraphics of Downtown Raleigh, we’re much more than a print shop. We’re also marketing experts who you can count on to help you when it comes time to market your business. To learn more about how AlphaGraphics of Downtown Raleigh can help with your content graphic design and marketing needs, you may
email us,
request a quote, or call us at
(919) 832-2828.