Back to Blog List

Topics/Previous Posts

5 Ways to Get Your Raleigh Business Ready for the Holiday Season

5 Ways to Get Your Raleigh Business Ready for the Holiday Season

The holiday season is upon us and there’s no better time than now to start getting your Raleigh brick-and-mortar store ready with holiday signage with the crowds of shoppers with wads of cash in hand. At AlphaGraphics of Downtown Raleigh, we can help you maximize your income potential through our holiday signage and marketing services. We want to share with you five essential things that can help drive more sales. 

Start Thinking About Promotional Gifts

Who doesn’t like getting a gift? Whether you pass them out to employees at a holiday party or give them to your outside sales reps to deliver to your best customers, promotional gifts are the ideal way to show your appreciation. A gift is a gift—right? Not exactly. While you can go the traditional route of company-branded calendars and notepads, these low-cost items won’t have as much impact as a slightly more expensive item, such as high-end clothing. Giving branded gifts out also has a tremendous ROI factor. If your employees or customers start wearing high-end branded apparel, they’re essentially acting as a walking/talking billboard for your business. Finally, it would behoove you to place your promotional gift orders sooner than later. Thanks in major part to the global pandemic, supply chains are in slight disarray—and available inventory can be limited.

Consider Your Employees

Although we already talked about employee appreciation, it bears repeating—your workers give their all, day in and day out. Imagine their gratefulness when they receive a wrapped box full of goodies at the holiday party. You can completely customize an AG Box with your company branding and fill it with trinkets, gift cards, and other promotional items. In addition to showing your thanks for a job well done over the past year, giving your employees a gift box can significantly help improve morale. If you have remote workers who can’t come into the office or won’t be attending the holiday party this year due to social distancing considerations, sending them an AG Box is ideal for showing your appreciation.

Holiday Cards

Sending out Season’s Greetings in the form of customized holiday cards can help strengthen the business relationship you have with your clients, customers, or vendors. Instead of a cold and sterile email greeting, a physical, tangible holiday card allows you to connect on a much deeper level. At AlphaGraphics of Downtown Raleigh, we can help design and print the perfect holiday card. If you really want to make a good impression, choose from a wide variety of customized options, such as foil stamping, folding, die-cutting, and embossing. This will allow your card to stand out from the rest of the pack.

Start Thinking About Promotions

People often expect stores to run promotions during the holiday season. Whether it’s a buy-one-get-one-free or percentage-off, special offers can help drive more foot traffic into your Raleigh business. Now is the time to start thinking about what kind of promotions you’re going to run and how you’ll manage them. Once the shopping season is over, be sure to look over the data you’ve gathered and make notes on what did and didn’t work. This way, you’ll be able to dial in your holiday promotional campaigns that much more next year. Email blasts and social media campaigns are just two of many different ways you can get the message out. Direct mail will allow you to reach your audience at their homes and make a more personal connection than an email on a computer screen.

Decorate the Office or Store!

Remember when many retail and brick-and-mortar stores used to pay an expensive artist to paint a holiday scene on the storefront windows? After January 2nd, someone would have to come out and remove the paint. Thanks to the state-of-the-art printers at AlphaGraphics of Downtown Raleigh, those days are long gone. We can create vivid and colorful holiday window graphics and scenes that you can put on—and take off—with the greatest of ease! Holiday-themed indoor posters are another cost-effective way of dressing up the interior of your store without breaking the budget. Choose from a wide variety of scenes and images, or send us your custom holiday image via our website. 

Holiday Signage and Marketing in Raleigh

There’s no better time than now to get started preparing your store and marketing game plan for the upcoming holiday season. You’ll attract more customers and show your employees gratitude for a job well done. To learn more about how AlphaGraphics of Downtown Raleigh can help with your sign and marketing needs, you may email us, request a quote, or call us at (919) 832-2828.

Back to Blog List