Back to Blog List

Topics/Previous Posts

Let AlphaGraphics Help Improve Your Company Image

How well do people perceive your Raleigh company? Many business owners are unsure of the exact answer to that question. 

And rightfully so—getting a true figure on how well people like your company would require a massive marketing department or surveying every single person who has entered your front doors.

However, and with that being said, there are certain things that you can do to encourage both customers and employees to have a more favorable image of your company in their minds. An office makeover can do wonders for both employee morale and customer opinions. 

Here are seven things that you can do to improve your company image:

Pay Attention to Making the Office Comfortable 

In order to enhance the productivity of your employees, you must make sure that the office is as comfortable as possible for the entire staff. A high comfort level means better productivity and greater work satisfaction.

There are a number of things you can do to make your office comfortable such as:

  • Make sure you have suitable furniture because the staff will likely sit on it for 7 to 8 hours a day. 
  • Try to buy ergonomic desks, chairs, and keyboards to create a comfortable environment. Consider the needs of people with disabilities, such as poor eyesight or movement problems.
  • Add comfortable seating in the lounge area to ensure your employees have a good place to relax during their break. 
  • Create a coffee corner with some books and good lighting. 

Create a Color Theme

Offices with dull and boring colors are likely to suffer from less productivity as the employees can feel bored. Color psychology impacts a person's mood and productivity levels, so you should definitely focus on adding color to your office. 

Nobody wants to work in a stereotypical 1950s office with bright white walls that make them feel like they’re sitting in an insane asylum—so liven up your office with color!

Generally, bright colors like yellow, red, blue, and green are significantly more stimulating than soft and dull colors. You can even select a combination of a few colors to make your office stand out to the employees as well as the clients. 

Use Textures

Other than the colors and overall design of an office, textures also play an integral role in modernizing a workplace and giving it a highly creative look. A wide range of textures can be used throughout the office in different furniture, walls, and signage of your office. 

The fabric present on different surfaces, such as curtains, chairs, and furniture, should also be considered to bring a variety of textures to the office. If you want to make a clear statement with your office design, you can get tables and desks that have a particular texture.

Add Plants

Keeping real plants inside your office is beneficial as it improves air quality and promotes a healthier physical and mental environment.

Consider creating a small rooftop or patio area in your office so that the employees have an attractive place to take breaks. However, adding plants to an indoor room will work just as well if you can't create an outdoor space.

Use Modern Signage

If you have an office or workplace in which your clients come for business meetings, you must set up a suitable place for them. Placing interactive indoor signage is one of the important parts of this process. 

Modern signs can fulfill many functions, such as showing people directions, helping them with a particular task, or marketing your company. Focus on the signage's overall design, layout, and fonts to ensure it is easy to read for everyone, even from a distance. 

Create a Simple Design

Minimalism has become the de facto standard of all companies and businesses nowadays. Avoid getting too creative with your signage and interior decor.

For some businesses, an open-plan office works great, while others might need a different design to minimize distractions and have a complete focus for maximum productivity. Therefore, the type of business also plays a significant role in office design. 

Focus on Functionalities

When designing an office from scratch or renovating it to improve its image, your first focus should always be on the company's working procedures and specific functionalities. It will ensure that the staff is not psychologically overwhelmed by the various colors and textures of the new office design.

Let AlphaGraphics Help Improve Your Company Image

An interior decor redesign can help set the stage for a prosperous 2023. The professional sign and marketers at AlphaGraphics of Raleigh can help you achieve the perfect work environment that encourages productivity and professionalism. To learn more about how AlphaGraphics of Downtown Raleigh can help with your printing needs, you may request a quote, email us, or call us at (919) 832-2828.

Back to Blog List