Back to Blog List

Topics/Previous Posts

Restaurant Signage and Marketing Help in Raleigh

Using eye-catching signage in your restaurants is one of the best ways to enhance the aesthetics and attract more customers. However, not everyone realizes the significance of using signs because they are often unfamiliar with the vast diversity of restaurant signs available in the market.

Read on to learn more about the top 8 different types of restaurant signs.

Menu Boards

You can find a large variety of menu boards in various shapes, materials, and sizes. Food trucks will often use magnetic menu boards to increase sales. If your restaurant changes the menu according to different seasons, consider using a menu board that you can change with the greatest of ease. A custom menu board is also helpful for fast-food restaurants and cafes where the customers order food at the front and take it away or dine in.  

 Table Tents

Restaurants and bars use table tents to promote specials or make additional sales. These are cost-effective restaurant signage which makes them perfect for marketing different seasonal or daily specials. If you are using an online menu, you can place the QR code on a table tent to ensure the customers can easily access the digital menu.


Placing well-designed banners outside your restaurant is essential for branding and marketing purposes. These banners should be highly visible from as far away as possible to ensure anyone passing by notices. Most businesses, including restaurants, use custom banners because they are durable and affordable.  

Outdoor Signage

As the name suggests, outdoor signage is placed outside of a restaurant. There are many different types of outdoor signage, such as window graphics, banners, dimensions, logos, and many others. 

Such signs aim to build brand awareness while advertising your existence to the local community. You should always use at least one sign that will help the customers in finding the exact location of your restaurant. For instance, you should use a large backlit sign at the main entrance of your restaurant. I

 Window Decals

Custom window decals, or simply window graphics, are also highly useful in advertising and making a great impression on prospective customers. You should be using suitable text and graphics that appeal to the people passing by your restaurant.

You can also use window graphics to promote various seasonal specials by writing engaging content. You can also use window graphics to promote happy hours, daily specials, and special discounts.

Floor Graphics

The goal of custom floor graphics is to make your logo and slogan stand out and become hard to miss. Moreover, you can use them to facilitate customers' navigation, so they can easily place an order or find their way to the restroom.  

A good thing about the floor graphics is that they are durable and can tolerate heavy foot traffic. When done, you can easily remove them without damaging the floor—or breaking your lease!


Custom posters are an affordable and effective way to market your restaurant and build brand awareness. Since it is quite easy and affordable to design a poster, you can choose to create different types throughout the year to promote seasonal promotions, rewards, daily specials, and many other offers that will attract people to your restaurant. You do not have to design them from scratch as the overall structure and design remain the same, but you can modify the specials or discounts you are offering to the customers.

Ceiling Danglers

You can promote your brand and products anywhere within your restaurant through different types of graphics such as floor graphics, window decals, and even ceiling danglers to put your message on the ceiling. 

Generally speaking, you should place them above the counter to advertise a particular offer or to highlight value. However, you should also consider adding them above each booth at your restaurant. 

They will not only make the immediate area more festive and on-brand but will allow patrons to see the daily specials or current promotions that your restaurant is running. Best of all, with a little care, you can store and reuse them year after year.

Restaurant Signage and Marketing Help in Raleigh

You can promote your business through a wide range of restaurant signs. Keep in mind that there is no such thing as overdoing it. The more restaurant signage you have, the greater the chance of increasing your brand awareness and capturing additional sales.

If you want to get the maximum benefit out of your Raleigh restaurant signage, contact the professionals at AlphaGraphics of Downtown Raleigh. We’ve helped countless local restaurants with their signage and marketing needs.

We can help you with sign design, ideas, and marketing. To learn more about how AlphaGraphics of Downtown Raleigh can help with your printing needs, you may request a quote, email us, or call us at (919) 832-2828.

Back to Blog List