Direct Marketing & Mail Services

AlphaGraphics can help you develop a direct mail campaign that drives fantastic responses and immediate results.

Direct mail in a digital world

When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness.

The key to achieving direct mail success, in a rapidly digitizing world, is a multi-channel approach - so you can make the most of your marketing dollars.

Direct Mail

The AlphaGraphics marketing team can employ an arsenal of direct mail tools to help you showcase all the best that your company has to offer.

Every-Door Direct Mail (EDDM)

Every Door Direct Mail (EDDM®) is an easy and exciting program from the U.S. Postal Service that makes direct mail affordable for small businesses.

Mailing & Fulfillment Services

Beat those deadlines and simplify your stock management and mailing services with AlphaGraphics.

Variable Data & Mapping

Variable data printing from AlphaGraphics helps you reach your customers with messaging that tells them you know what they need. Also known as one-to-one marketing, targeted printing, and personalized printing.

Integrated marketing strategy

The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.

How to make direct mail marketing work for you:

  • Use the persuasive power of print with personalized mailers
  • Engage customers across multiple channels
  • Make your direct mail campaign trackable
  • Provide measurable results
  • Dramatically improves response rates

What is direct mail?

Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.

Direct mail marketing materials include:

  • Brochures
  • Catalogs
  • Postcards
  • Newsletters
  • Dimensional mailers
  • Flyers

Direct Mail Marketing In Wilmington, NC

Direct mail is widely considered the most profitable and effective way to communicate with your potential and existing customers. Start getting the attention your business deserves with marketing solutions from your local trusted Wilmington, NC print center.


Benefits And When To Use Direct Mail

Including direct mail in your marketing campaign arsenal has many benefits.  With direct mail, you’ll never run out of prospects and it is faster than many other forms of marketing.  Direct mail allows full control over your messaging. In marketing, it can be difficult to control who is receiving your message and when.  Not so with direct mail!   And that’s not all, you can control the cost by deciding how small or large your mailing is.  

Determining the right time to mail a marketing campaign can be tricky.  And the way you send your direct mail marketing can impact the effectiveness.  Here’s a tip, consider sending your flyers when people are expecting mail like during the holidays, before Mother’s Day, and customer’s birthdays.

Direct Mail Solutions

Direct mail can deliver your marketing message with lasting impact and results.  Contact us and our customer service team can help you determine which piece best fits your campaign.  Most common direct mail solutions include postcards, brochures, envelopes, and flyers.  Choose from various sizes, designs, and folds.  Our team can develop a custom direct mail piece designed to solve your business needs.   Whichever you choose, you’re backed by over a decade of printing and design experience. Other services we provide include graphic design and layout, quick turnaround times and high-quality printing, folding, and scoring.

EDDM

EDDM (Every Door Direct Mail) is a newer way to use direct mail marketing.  This technology allows you to personalize and track your promotional mailers.  Benefits of EDDM include:

  • fast and easy because no specific addresses are required
  • target specific
  • no need to purchase mailing lists or postage permits
  • size versatility (can go up to 15”)

Whatever your direct mail marketing needs, partner with the printing and communications experts at AlphaGraphics for targeted marketing materials that sell.

Areas We Serve

Our Wilmington, NC print center, located on College Road, offers direct mail marketing and printing services in Wilmington and the surrounding communities of Leland, Burgaw, Southport, Shallotte, Oak Island, Rocky Point, Castle Hayne, Carolina Beach, Wrightsville Beach, Kure Beach, and Bald Head Island.

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