As a business owner or marketer, you're always looking for ways to bring new prospective customers into your sales funnel. Without a steady stream of leads, your sales pipeline can quickly dry up. That's why an effective lead generation strategy is so critical.
Lead generation encompasses all the marketing activities aimed at identifying, nurturing, and qualifying potential buyers for your products or services. Done well, it keeps your funnel full of sales-ready leads. But generating quality leads is often easier said than done these days with so much digital noise and competition for attention.