Integrating direct mail into your marketing mix increases sales, acquisition, and market share. The AlphaGraphics team can employ an arsenal of tools to help your message stand out in the mailbox.
Direct mail with AlphaGraphics starts with understanding the objectives of your campaign and your customer needs.
We know that customers who receive mail from businesses have an emotional response to the marketing. They state that they take the ad more seriously, it makes them feel more valued, or they have an improved impression of the company.
When AlphaGraphics executes a direct mail campaign, it's not just about what hits the mail boxes. We offer physical and digital enhancements that increase the impact with your audience. We help you connect with customers multiple times across multiple channels, improving response rates by up to 40%.
So you're ready to get started with direct mail? Whether you bring us a final design ready to print and ship or just the beginning of an idea, our marketing & design experts are ready to help you develop the foundation of your campaign. Of course, you can always expect the highest quality printing from AlphaGraphics Kansas City, but don't forget that the list and design are equally important and we can help with that too.
Boost the performance of your direct mail campaign and measure concrete results by incorporating the right enhancements into your campaign.
Personalization
Deliver the WOW factor by connecting with the interests and preferences of your contacts. Personalization isn’t just limited to names. Custom imagery, offers, and other data can be easily integrated into your mail piece to help encourage response rates.
Digital Enhacement
Direct mail can be combined with digital to drive traditional marketing goals that drive purchasing, web-hits, and in store visits. Digital campaigns combined with print are 4 times more effective than digital campaigns only.
Mail Tracking
Track your direct mail piece just like a package. When you know exactly when your postcard or letters are delivered you can prepare for new calls and online leads. Or be proactive and make a follow up call on donor mailings.
Informed Delivery®
Tap into an engaged email audience through an integration with Informed Delivery® from the USPS. With Informed Delivery® integration, your mailing audience will see a full color, clickable email ad prior to receiving the direct mail piece, giving you another touch point to drive people to your website.
Call Tracking
Understand the effectiveness of your campaign by tracking and recording every call that comes in as a result of the mailing. Use the call recordings as a guide to better serve prospects and train your staff.
Digital Follow-Up
Reach prospects who have previously visited your website, but have not taken action, with digital ads online. Reinforce brand recognition and drive interested prospects back to your website for an opportunity to convert to a customer.
Direct Mail Retargeting
Send out a personalized letter, flyer, or postcard to a recent website visitor that didn't convert. Marketers who want a savvy way of bringing the best of digital and mail together are using direct mail retargeting to connect with clients who interacted with them online.
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We are your premier marketing and printing solution - serving the Kansas City market. The success of your business is your biggest priority, and ours as well.
At AlphaGraphics Kansas City Downtown we focus on results and the return-on-investment of your marketing dollars. We are your local visual marketing and communication experts, who truly care about product quality, customer satisfaction and establishing long-term partnerships with our clients.
