When people think of a brand they are automatically reminded of a logo. But is that the most important part of a brand’s image? And furthermore, is that where you should start if you’re looking to brand/re-brand your company?
A brand is defined, in a generic way, as a product or service provided by a particular company under a particular name, or a perception a company has in the marketplace. But there is so much more to it than that. Your brand is what prospective customers think when they hear your brand name. Beyond the logo and tagline, there is a feeling based on experiences, and this is one of the reasons some brands have withstood the test of times, where others that seem strong, don’t last.
AlphaGraphics Business Centers can help you achieve the brand status you seek, with a wide range of services designed to build your brand – or even re-brand it. Here’s a short list of key aspects AlphaGraphics can help you with when you need help branding your business:
Brand position – You need to make sure your brand is in a place where your target audience is going to see it. AlphaGraphics marketing professionals know how to identify niches in your specific market and can help position your brand strategically to create the most impact.
Brand promise – One of the hardest things to do is defining your brand promise so potential customers know what you do, and you can deliver on it. Trust AlphaGraphics to help you fulfill these two key items and keep you ahead of the competition.
Brand personality – How do you give your brand a personality? This is generally obtained through the imagery and messages you portray in your marketing materials. Customers generally patronize brands they can connect with. If you know who your target audience is, you can tailor your image to match-up with what is important to that audience. Once this is achieved, AlphaGraphics can step in and add the images and messages that are ideal to reach the right people.
Brand story – You tell your brand story in many places, including on your website, social media pages and any other advertisements you produce. Being tactical when producing marketing materials will tell more of your story than you may have originally thought. Your brand story is made up of information and feelings. By working through possible interpretations of your marketing material, you and your local AlphaGraphics Business Center can start to produce a story your customers can relate to, and connect with.
Brand associations - This is where most people start, and it can be detrimental to your brand if all your efforts are focused on the images and symbols that are associated with the brand. By doing your homework you can be sure to produce a series of brand associations to resonate with your target audience. By doing this, a great deal of the hard work is already done, and the people you want to reach are likely to be drawn to you more frequently.
Ultimately, by taking advantage of the experience and expertise AlphaGraphics marketing professionals possess, you can get a leg up on the competition and make sure your brand stands out from the crowd.