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QR Codes

6/29/2010 | admin

AlphaGraphics Tempe on Elliot Google Places

This last Friday, the Mesa Chamber of Commerce put on their own version of the Amazing Race. They called it "The Amazin Race. There were about 15 businesses that hosted a location and there were about 50 participants in teams of 3 and 4 that ran around town. Each business that hosted a location had a budgeted 15 minutes to put the participants through some test, to educated them about that specific business and to give them the hint as to what their next location would be. My Mesa Alphagraphics Center was one of the businesses that hosted the participants. What we decided to do is put the participants through a six question test using QR Codes. For those who are new to QR Codes, it stands for Quick Response Code. It was invented in Japan in 1994 as a means of translating information on a printed piece or sign into data on a phone simply by scanning the QR Code with the phone camera and going to the specified website. It quickly caught on in Japan, Brazil and in Europe but has been extremely slow in adoption in the U.S. similar to the adoption rate of the smartphone. Essentially, by using the camera on your phone, you can be directed to a website, you can send an email, you can send a text message, you can direct the phone to call a specific phone number, you can write a message to the owner of the phone or you can transfer contact information to the phone owners address book. A lot of phones that are being manufactured now come with the application to read these barcodes. IPhones, phones using the Android system and recent Blackberries have the ability to download the application that reads this code as well as several other barcodes. Most of the applications are free or $.99. We use Barcode Scanner because it seems to register the code a little easier and it works with the phone's browser a little easier. You can get a free application for other phones by going to sites such as http://get.beetagg.com and following the instructions on how to install it on your specific phone. Generating the QR Code is simple. Go to http://qrcode.kaywa.com and generate the code. It's that easy. What are some applications? The most widely used is placing the code in an ad for a business either on a postcard or in a magazine which takes the reader directly to the company website or the webpage for that specific item. Google sent out about 200,000 Google Favorite Places labels to put at the front door of the specific businesses with a QR Code. The code takes the person directly to the business Google Places website. Each of my Centers has the label at the front door. The code for my Tempe center is at the beginning of this post. Other uses could be on real estate signs which takes the user to the website describing the property and codes on autos for sale which describes the car. I have even thought about QR Codes on headstones taking the person to a website that describes the deceased person in detail. So, here are the QR Codes we gave to our participants. Let me know in the comments below where the codes take you to. The last code was the hint that we gave to the participants to determine their next location and the second to last QR Code was the text message they had to send in order to complete their mission. Enjoy:

AlphaGraphics Mesa on Baseline Website

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FAQs

How can labels enhance important mailings or act as appointment reminders?
Labels can add a final touch to important mailings, making them visually appealing and memorable. They are also great for appointment reminders, adding a functional aspect to their use.
What design and strategy assistance do you offer when working with AlphaGraphics?
When working with AlphaGraphics, you receive comprehensive assistance, including design, strategy, printing, and packaging services. This ensures you have complete control over the final product, from concept to delivery.
Can labels be used for both practical and promotional purposes?
Absolutely, labels can serve practical purposes like appointment or event reminders while also being used for promotional activities. They add a final touch to mailings and can be child-friendly giveaway items.
How do window decals adhere without damaging the car's paint?
Window decals use adhesive that is specifically designed not to damage the car's paint finish. They adhere securely to the glass surface, allowing for easy application and removal without causing harm.
What types of materials are available for creating labels?
Labels can be crafted from various materials, including holographic, sheet-fed paper, roll-fed paper, weatherproof materials, and more. The choice of material depends on the intended use and durability requirements.
Can custom-printed labels drive more traffic to my business?
Yes, custom-printed labels can be a powerful tool for increasing brand visibility and attracting more attention to your business. They serve as a unique and memorable way to promote your products or services.
How are window decals commonly used?
Window decals are popular for expressing loyalty, especially in high school sports. They allow individuals to showcase team spirit without affecting their car's paint finish.
What is the advantage of die-cut stickers?
Die-cut stickers can be customized to any shape and size, offering a unique and personalized touch. This is particularly useful for bumper stickers or any application where a specific shape is desired.
Are weatherproof labels suitable for products in ice water?
Yes, weatherproof labels, available in sheets or rolls, are ideal for products that may be immersed in ice water, providing durability and maintaining visibility in challenging conditions.
What is the difference between sheet-fed and roll-fed labels?
Sheet-fed labels come in standard sheets, suitable for printing delivery addresses or product labels. Roll-fed labels are delivered on rolls, making them fast and easy to use for shipping and product labeling.
What are the popular uses of holographic labels?
Holographic labels are eye-catching and can be used for mailers, security authentication, or any application where a unique and distinctive design is desired.
Can I order labels online, and is reordering a hassle-free process?
Yes, we offer hassle-free online ordering and reordering through agOnline, providing a convenient and efficient way to manage your label printing needs.
What customization options are available for labels and decals?
You can choose from customizable templates or create designs from scratch. Select signature shapes, colors, sizes, and materials to tailor labels to your specific branding needs.
How can labels, stickers, and decals be integrated into my marketing strategy?
These elements are versatile components that can be used in various marketing materials, such as mailers, product promotions, gifts, incentives, event packets, and even on beverage bottles. They provide an effective way to spread your brand's message.
What are the key benefits of using custom labels for my business?
Custom labels offer a versatile and visually appealing way to enhance your brand's visibility. They can be used for branding, promotions, and conveying important messages to your audience.

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