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Utilizing Digital Technologies to Enhance Your Trade Show Presence

Digital technology has revolutionized the trade show landscape in recent years. As technology advances, trade shows are increasingly using digital solutions to create a more interactive and engaging experience for attendees. In order to make the most of your trade show presence, it’s important to leverage digital technologies, along with print marketing materials that can help you stand out from the competition and make a lasting impression on your target audience. Here at AlphaGraphics Concord, our custom print shop stays ahead of the curb by providing stellar print and digital marketing services for your trade show. Learn more below, and contact us today!

Use Digital Signs

One great way to utilize digital technology at a trade show is to create a digital exhibit. Digital exhibits can be set up with interactive displays, visuals, and videos to capture the attention of visitors. This can give attendees a chance to explore your product or service in a creative, engaging way. Additionally, you can use digital kiosks to provide attendees with additional information and resources about your product or service. This is a great way to extend your reach beyond the physical trade show booth and offer a more comprehensive experience for attendees. Here at AlphaGraphics Concord, we offer a myriad of digital and electronic signs, including multimedia kiosks, for your trade show booth display. Learn more today.

Use Social Media

Social media is another way to leverage digital technology at your trade show presence. You can use social media to promote your booth and offerings prior to the event and engage with attendees during the event. For example, you can use Twitter and Instagram to feature photos of your trade show booth and products to create buzz in the lead up to the event. Or, you can provide live updates during the event and use social media as a platform for attendees to ask questions about your product or service. Be sure you have the best trade show booth design, so your booth shines in these photos. Contact us to get started today.

Invest in Games & Interactive Activities

Another way to utilize digital technology is to create a digital scavenger hunt, game, or other activity. This can be a fun and interactive way to engage with attendees and get them to explore and learn more about your product or service. You can create digital and printed clues and tasks for attendees to complete, and use creative incentives such as discounts or giveaways to reward participants. Ask one of our team members for ideas and our trade show services that can complement your ideas.

Don't Forget About Leads

Finally, you can use digital technology to capture leads. You can set up digital forms at your booth that allow visitors to submit their contact information. This data can be used after the event to follow up with attendees and turn them into potential customers. With our exceptional trade show bundles, you can receive wonderful print marketing materials, promotional products, and more in order to help attract attention and capture leads. Learn more today!


By utilizing digital technologies alongside print marketing materials at your trade show presence, you can create a more interactive and engaging experience for attendees. By leveraging digital solutions, you can make a lasting impression on your target audience and capture valuable leads that can turn into potential customers. Our team has years of experience in helping local businesses have successful trade shows with our print and digital marketing materials. Get started today!

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