The right list, the right layout, the right partner
Variable data printing is easy to run once those three pieces are in place. Our Buckhead team helps you clean and segment your list, design a layout built for personalization, and produce the job with the precision it needs, so every name, image, and offer lands on the right piece.
Start a project to talk through your list and your goals.
Frequently Asked Questions
What is variable data printing?
Variable data printing changes the content of each printed piece based on information about the person receiving it. It is also called one-to-one marketing, targeted printing, or personalized printing. Names, offers, images, and colors can all change within a single print run, so every customer gets a piece that speaks to their needs instead of one message written for everyone.
What can change from one piece to the next?
Almost anything on the layout. Words, images, and colors can all change in the same print run. A common setup changes the name, the offer, and a product image based on each customer's purchase history, while the layout and branding stay consistent. We help you decide which elements to vary so the personalization supports your goal.
What do I need to get started?
You need a goal, a list, and a layout. The list can be your customer database or a mailing list, ideally with fields like name, address, and purchase history. If you don't have a list, we can help with list acquisition. Our team then designs a layout with data fields and matches your records to them before printing.
Does variable data printing cost more than a regular mailing?
It can lower your total campaign cost. Because each piece is targeted, you can print and mail to the people most likely to respond instead of running a broad "shotgun" mailing. Better response from fewer pieces often means a better return. We help you weigh quantity, personalization, and postage when we put your quote together.
What is audience segmentation?
Segmentation means grouping your list by shared traits, such as purchase history, interests, or location, so each group gets a message that fits. It is the planning step behind variable data printing. A segmented campaign might send one offer to past customers and another to new prospects, each with its own images and call to action.
