BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
I have been very pleased with the consistent quality of work that we get from Alpha Graphics. I was on a time crunch and you were able to help me meet my deadlines with a quick turn around time that did not compromise quality. I look forward to bringing more projects to Alpha Graphics in the near future.
Feb 15, 2019
Experience was utterly perfect. I submitted my image online and was then contacted by a representative to finalize my order and offer any recommendations that would result in the best print. Alphagraphics took care of everything from there. I was contacted when my order was ready (ahead of schedule) and the prints could not have come out better. Beautiful work, simple process, with very reasonable prices.
Jan 28, 2019
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING & IDENTITY SERVICE IN NEW BERN, NC
When it comes to your business, the last thing you want is a secret identity. You want to make sure everyone knows who you are. Why?
Because your identity is what you sell to prospective customers and clients. That’s where quality branding comes into play. Let the experts at AlphaGraphics in New Bern help you with your branding and let everyone know who you are.
A NAME PEOPLE CAN TRUST
Branding is one of the most important things you can work on for your business. It takes time to build a brand because it is tied to your reputation. You earn your reputation through the quality products and services your provide. But those need to be tied to something in addition to your name. Our marketing experts will help you with all the aspects of branding to help you build an identity that people know well.
OUR BRANDING SERVICES INCLUDE:
- Logo design
- Web design
- Professional copywriting
- Graphic design
- Tag lines
- And more!
Every marketing material you put out there should be consistent with your brand. Once you decide on a clear identity, you need to get it out there for people to see. We will help you design all the materials that bear your brand, from letterhead and business cards to your website and brochures. When people see something with your logo on it, they will know exactly who you are and what they can expect from you.
AREAS WE SERVE
AlphaGraphics offers branding and identity design services in New Bern, Havelock, Jacksonville, Kinston, Greenville and surrounding areas in Eastern North Carolina.