Thirty-nine percent of people would choose not to do business with a company with a "cheap-looking" business card.
Business card design is one of the most important things in making an excellent first impression. It's the first thing people see of your company, and it has to convey professionalism and quality.
Whether you're networking with business cards or distributing them to clients, business cards are an essential part of your marketing plan. They're an opportunity to leave a lasting impression and to establish your brand.
If you are looking for business card inspiration to design a memorable card, this short and simple guide is for you.
Start With Your Purpose
Before you design your personalized business cards, you should have a clear idea of why you're designing them. Do you want to stand out from the crowd? Are you looking for business card templates to personalize?
Or are you looking to do business card marketing and network with other professionals? Your answers will determine the design of your business card, so make sure you are clear on your goals first.
Be True to Your Brand
Business card branding is an essential part of the design process. Your business card should have a design that is true to your brand and conveys who you are and what you do.
For example, if you run an accounting firm and are going for a clean, professional look, don't use clip art with cartoon characters on it. It may be funny or cute, but it doesn't fit with the image you want to project.
Use High-Quality Materials
The quality of your card speaks about the quality of your work. Using high-quality business card materials will make your card look more professional.
Use linen paper or even a thicker stock if you want to go with something more durable. Choose between different business card finishing options, inks, and coatings to make your card stand out. You can also choose eco-friendly business cards if you want to be environmentally conscious.
Choose Relevant Colors
Business card color psychology can play a big role in how someone receives your card. You want to use colors that are appropriate for your industry and style.
For example, if you're looking for a job as an accountant, using bright red or orange probably isn't the best choice of color. Think about what message each color conveys and use it to help guide your design decisions.
Be Sure to Add Your Logo
Business card marketing isn't just about handing out cards. You also want to make sure that your logo is on the card, so people will recognize it when they see it.
Position the logo in a place where it will not interfere with any other design elements on the card. Make sure the logo is clear and easy to read.
Include all Necessary Information
Remember to include all your contact information on your business cards. Include your name, phone number, email address, website, and physical address if necessary.
If you are active on social media, include your handle for your accounts. This will help people find you online and keep up with your latest news and events.
Don't Forget the Back of the Card
Double-sided business cards have two purposes. To provide information about your business and leave a memorable impression.
This is an ideal place to include a personal message or quote. Or use it for a brief description of your business, including its purpose and mission.
You can also include a QR code on the back of your business card if you want to encourage people to connect with you online.
Use the Right Font Size
Keep your font size in mind when designing your business card. Make sure it's not too small or too big, but just right.
If you're not sure what size will work best for your needs, start by using a font size of 10 to 12 points. This should be large enough to read easily, but not so big that it takes up too much space on the card.
Choose Your Business Card Dimensions
The old business card etiquette says that your business card should be 3.5 x 2 inches. However, this is changing as businesses use more creative business card ideas.
You can choose mini business cards, extra large business cards, or something in between. You could also try unique business card shapes, such as a rectangle or square. Just make sure that your business card is easy to carry around, and fits into wallets and pockets.
Incorporate a Digital Version
Digital business cards are an increasingly popular option for businesses that want to stay ahead of the curve. They're also a great way to keep in touch with customers who aren't local.
If you're going to include a digital version of your business card, make sure it's up-to-date and relevant. Consider including an image, logo, or other design element that will help people recognize your brand at a glance.
A digital card can make it easier than ever to get your name out there, not to mention that it saves money and time.
Check Your Final Product
Once you've created your business card, check it over to make sure there are no mistakes. Look for spelling errors, typos, and anything else that could make your business card look unprofessional.
If you have a friend or relative who's willing to give their opinion, ask them to look over your business card too. They might spot something you missed and help you make your business card even better.
Business Card Design: A Balancing Act of Creativity and Practicality
There are many business card trends you can follow to help you design your business card. But if you rely solely on trends, you may miss out on some important elements.
Your goal is to create a business card design that's both creative and practical. This means that it's not only easy to read but also conveys the right message about your business.
AlphaGraphics has an excellent team that can handle all of your business card printing needs. Contact us today for more information!