- 10/11/2026
- AlphaGraphics Crystal Lake
Variable data printing (VDP) is a digital printing method that changes text, images, offers, or other elements on each printed piece within a single print run, without stopping the press. Instead of producing 5,000 identical postcards, VDP produces 5,000 unique postcards, each personalized to the individual receiving it. Personalization can be as simple as a name and address or as sophisticated as a customized offer, a location-specific image, and a unique QR code linking to a personalized landing page.