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The ABC's of Print Marketing

Not sure if print marketing is the right choice for your business?  Here are three things to consider when mapping out your strategic marketing plan.  


With all of the digital over-stimulation, why not take your consumers back to a place where they can see and process information on their own time, rather than flashing on a device?  Print ads continue to have readers valuable, undivided attention, unlike the multi-tasking consumption relevant to digital content.  The accessibility of tangible print media holds a certain cachet that online does not. Also, because digital advertising is so common, consumers have become desensitized and do not respond to them as often.  Print, on the other hand, has science-backed advantages over online content. says print materials garner 70% higher recall and that it takes 21% less cognitive effort to process a printed piece.  Simply put, it’s easier on the brain. Take your e-book, for example, print it as a brochure and mail it to an executive and it gets to their desk and leaves a lasting impression.  At our Apple Valley business printing center, we know the impact of print on paper. 9 out of 10 surveyed According to a new survey by FedEx, professional printers have helped four out of five small business owners stand out from the competition.  Affordable brochures, flyers, magnets, and other materials, help business owners differentiate themselves from the competition. What this survey points out is, the simple act of printing business cards and other marketing materials such as catalogs on paper may be enough to win over some of your customers.  

B is for BOLD

Capture people’s attention with bold imagery that speaks directly to your target audience!  How? With large format graphics in with color palettes that POP, fonts that project strength, and typography that demonstrate innovation and individuality!  In general, graphics and colors should be bright and saturated.  Try avoiding light colors or pastels. Opt for high contrast colors, especially between the background and images or text.  By doing this, you can create visually exciting graphics that provide an immediate impact to any window, storefront or flat surface.    

C is for CREATE

With only a few seconds to captivate your target audience, you need to create a quality design that persuades your customers to look your way!  Graphic design is a strategic investment that has the power to increase sales and market position.  Increase your ROI by offering your clients memorable and creative graphic design! At our Apple Valley commercial print center, we offer exceptional graphic design services that elevate your identity and brand recognition to the point of reaching customers you never knew existed!  Whether it’s posters, banners, or direct mail, our mission is to identify your unique needs and create the perfect marketing vehicle for your product or service.      


Our talented team of designers in Apple Valley and downtown Minneapolis have many years of experience providing affordable and eye-catching print materials, signs and marketing materials.  Our skilled team of graphic designers will work closely with you to create images, graphics, and clever copywriting that convey a powerful message that is reflective of your brand.  Contact us today to learn how we can hold you get noticed and get business!

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