Trade Shows

When you attend a trade show, your booth, signage and printed materials represent your brand. They should grab visitors’ attention and make them want to know more.

Make your booth the talk of the expo with custom trade show materials.

Are your current displays drawing qualified leads to achieve your revenue goals?

AlphaGraphics can help! Our team of marketing professionals can help you develop a strategy that ensures all of your marketing materials present one effective, cohesive message.

Don't settle for a plain trade show booth

Vivid, alluring graphics draw conclusions in viewers’ minds. AlphaGraphics can help your event visuals narrate the right story.

When you attend a trade show, your booth, signage, and printed materials represent your brand. Each visual cue should operate cohesively toward one goal - intriguing visitors enough that they want to know more. Are your current graphics drawing qualified leads to achieve your revenue goals?

We've got you covered

We offer everything to surpass your trade show objectives!

To improve customer interaction and response rates (and make sure the right demographic attends your show), we recommend sending targeted pre-event communications.

Our trade show material options include:

  • Eye-catching signs and promotional banners
  • Professional displays, booths and table covers
  • Custom printed apparel and giveaway items
  • Big, bold signage suitable for indoor or outdoor use
  • Counter cards and name badges
  • Order forms
  • Catalogs, brochures, and manuals
  • Supplemental materials like CDs or DVDs
  • Direct mail and multi-channel campaigns

Some integrated marketing material features include:

  • QR codes
  • Personalized URLs
  • Personalized campaigns

Five tips to rock your trade show

Select a theme. Choose something memorable that relates to your company or sales pitch.

Use special effects and audio/video. Go all out—play a relevant soundtrack, use lighting to highlight key elements, and consider adding a video kit to your display.

Two words… Free stuff. Stock up on logoed promotional items to hand out. Nothing attracts visitors like a free pen, flashlight or backpack.

Try raffles. Include a raffle ticket or a chance to win a high-value incentive in the press kit and pre-show marketing for your event.

Set measurable objectives. Worried that it’s not worth the investment? Send targeted marketing to qualified leads pre-event, and track metrics so you can quantify success after the event.


With over 20 years of print, design, and marketing experience under our belts, we’ve helped many clients prepare for the most important tradeshows in their industry.  At AlphaGraphics in Apple Valley, we know that these tradeshows are some of the biggest marketing investments a business makes in a year.  As one of the premier Minnesota printing companies, we want your investment in tradeshow materials to be worth every penny.  


The quality of your tradeshow graphics directly impacts how well your trade show booth display will do.  It also can impact how successful you will be at making new connections with customers and clients.  We make a point to use only the highest quality materials for our products.  At our commercial print center in Apple Valley, we source our materials as often as we can from a favorite local Minnesota business, 3M.  The materials at 3M are superb.  Doing business with them gives us the opportunity to invest in a local business just as local businesses invest in us.  We’re all part of the network of Minnesota businesses so integrity is extremely important to us.  At AlphaGraphics in Apple Valley, we believe strong ongoing relationships between local organizations benefit everyone!


A wealth of accumulated knowledge from our years of experience have given us the inside scoop on what to do (and what not to do) at tradeshows.  Curious about the expertise we have to share about tradeshow graphics and displays?  Some of the most important tips are below and if you give us a call, there’s much more where that came from.

Use these 8 tips for success at your next tradeshow

  1. Get an early start.  Plan what you want to bring, order and/or design promotional products and other literature with enough time.  Advertise the event on social media to draw in a bigger crowd.
  2. Have a Call To Action.  A CTA is a great way to generate leads.  Make your Call To Action clear, focused and engaging.
  3. Have a memorable or useful giveaway.  Stay up-to-date on trends and giveaway something that people want or can use.
  4. Interact with the other exhibitors.  Sometimes other exhibitors can send great prospects your way or become one themselves.  Making a great impression with EVERYONE is in your best interest.
  5. Don’t overwhelm.  People don’t like to feel overwhelmed, highlight one main feature or product.  Stay focused and get right to the point.
  6. Invest in design and display materials.  Get the crowd’s attention with high quality materials and stand out in the crowd with great design.  (We can help you with all of this!)
  7. Engage with everyone.  Make sure to interact with everyone who walks by your booth, better yet, do a sweepstakes giveaway or have a video playing to encourage interaction.
  8. Follow-up right away.  Follow up on any and all connections you made within a week to remind people who you are and how you can help them.




The internet is a great place to promote your business and brand, but nothing compares to face-to-face contact.

A trade show or convention is one of the best places to show your potential customer or client the personality behind your business.  It’s at these venues that you can showcase your product or service up close and in person.  We pride ourselves at AlphaGraphics Apple Valley on our services and how they directly benefit the tradeshow and convention industries. 


The reason is simple, thousands of people will walk through conventions looking for new ideas to enhance their business or daily lives.  It’s at these trade shows and conventions that you can introduce your product or service to new people that may not have seen your social media pages or website.

We can help you create a modern, stylish looking presentation that gives people a positive experience and lasting impression.  A sharp looking booth will allow you to demonstrate what you are offering and draw people to your booth.  Let us show you how to attract attention and turn heads with our top-of-the-line products!

Tradeshow and convention products


We coordinate and fulfill deliveries on orders of all sizes, whether you are staying at a hotel nearby or have a pop-up office location.  The materials you need are ready on time and arrive without damage.  We can even make sure your materials are waiting for you upon your arrival.

We get that sometimes you have tight deadlines and things need to be rushed last minute.  At our Apple Valley commercial print center, we are equipped for incredibly quick turnaround.  Our goal is a 24-hour turnaround time for most projects and often sooner.


At AlphaGraphics, it’s easy to send a file and request a quote online.  After we receive your file, a digital proof will be sent to ensure everything looks right.  It couldn’t be easier with our online ordering system to get quality printed materials you need for an upcoming convention or tradeshow.


Our Apple Valley commercial print center offers trade show materials design and printing services in Apple Valley and the south metro, including Eagan, Burnsville, Lakeville and Rosemount. 

Let us help you get started

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