Direct Marketing & Mail Services

AlphaGraphics can help you develop a direct mail campaign that drives fantastic responses and immediate results.

Direct mail in a digital world

When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness.

The key to achieving direct mail success, in a rapidly digitizing world, is a multi-channel approach - so you can make the most of your marketing dollars.

Customer Retention & Reactivation

AlphaGraphics can help you maintain and renew business relationships through loyalty programs, incentive programs, promotional products, direct mail marketing, newsletters, and email marketing.

Direct Mail

The AlphaGraphics marketing team can employ an arsenal of direct mail tools to help you showcase all the best that your company has to offer.

Every-Door Direct Mail (EDDM)

Every Door Direct Mail (EDDM®) is an easy and exciting program from the U.S. Postal Service that makes direct mail affordable for small businesses.

Mailing & Fulfillment Services

Beat those deadlines and simplify your stock management and mailing services with AlphaGraphics.

Variable Data & Mapping

Variable data printing from AlphaGraphics helps you reach your customers with messaging that tells them you know what they need. Also known as one-to-one marketing, targeted printing, and personalized printing.

Integrated marketing strategy

The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.

How to make direct mail marketing work for you:

  • Use the persuasive power of print with personalized mailers
  • Engage customers across multiple channels
  • Make your direct mail campaign trackable
  • Provide measurable results
  • Dramatically improves response rates

What is direct mail?

Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.

Direct mail marketing materials include:

  • Brochures
  • Catalogs
  • Postcards
  • Newsletters
  • Dimensional mailers
  • Flyers


In today’s digital landscape, direct mail is still a powerhouse marketing tool.

Think direct mail is old-fashioned?  Think again! Direct mail has a powerful impact, putting your message directly into the hands of your customer. Yes, digital marketing continues to grow with no indication of slowing down.  However, as digital platforms become increasingly crowded, consumers are becoming even less likely to read or respond to digital marketing efforts like emails and online ads, leading to something called “Banner Blindness”.  Banner blindness is a term for the growing number of customers who easily scan right over online banner advertisements.  So, what can business do to compete in an increasingly crowded digital landscape?  The solution, not surprisingly, involves relying on more traditional print methods such as direct mail, catalogs or cards and invitations to create multi-media campaigns that reach customers on many levels.  In fact, that “old-fashioned” direct mail piece of paper, which the target audience can touch, hold and even set aside to read later, has a better read-rate than digital communications.


Think you don’t have time to create a direct mail campaign?  Don’t worry, we’re the experts!  At Alphagraphics in Apple Valley, we have years of experience not only in designing printing direct mail pieces but also in working with complicated mail services and list acquisition.

Don’t spend hours printing materials and stuffing envelopes.  Alphagraphics in Apple Valley is your mail service partner.  Our team is comprised of dedicated graphic designers, printing and mail service specialists that will ensure your message is delivered to every door.  We work with our customers to find the right mailing solution to not only convey your message in the best possible way but also to meet your budget.    Direct mail campaigns vary widely in cost and options exist, such as Every Door Direct Mail (EDDM), that can help manage those costs.  EDDM is a program that allows you to mail to specific zip codes and save money on postage.  Might this be a good option for your direct mail campaign?  Give us a call! Our Twin Cities printing company can answer all of your questions and help you create a mail campaign that gets noticed and gets business!


Looking to mail a postcard? A letter? Promotional products? A catalog?  Regardless of what you are looking to mail, we can help make your direct mail campaign a success!  Want your messaging personalized?  We have the technology to personalize each piece of mail, known as Variable Data Printing.  We also the ability to integrate cross-media campaigns which are shown in studies to be the most effective methods for increasing response rates and ROI.

Alphagraphics in Apple Valley is your Minnesota marketing and printing services partner.  Call us about your next direct mail campaign. From organizing a pre-existing list or purchasing a new list to printing to addressing to delivery, we are here to help you create a stand out, one of a kind mailer. 


Our Apple Valley commercial print center offers direct mail marketing design and printing services in Apple Valley and the south metro, including Eagan, Burnsville, Lakeville and Rosemount. 

Let us help you get started

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