Variable Data & Mapping

Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing.

Variable data makes printing personal

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

Generate more business with variable data printing

Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing. It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.

Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.

How does variable data printing work?

  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer


Catch customer’s attention and up your direct mail response rates with personalized variable data printing.

It’s the difference between calling out ‘Hey you!’ and calling out someone’s name.  Getting personal gets attention! Personalized messages, images and URL links create a connection with your recipient by providing a customized interaction with every person on your list.  Know your customer’s birthday?  Their favorite items at your store?  Their anniversary?  No matter how you choose to utilize variable data printing, the opportunity to connect with customers can help you increase response rates and make an impact.


Variable data printing, sometimes called one-to-one marketing or personalized printing, can be utilized in a myriad of formats and print mediums.  From postcards with customized text, personalized letters, invitations with customized images to individualized catalogs, there are so many options.  Using the customer data you provide, we can build a campaign for 100 recipients or 1,000 recipients.   Worried about designing with impact?  We’ve got your covered.  Our graphic design and marketing experts at our Apple Valley print center, can help design an attention-grabbing campaign with relevant messaging that resonates with your customers.


What happens if don’t have customer data to build a campaign around but still want to target a specific local?  There’s a solution!  Every Door Direct Mail (EDDM) is a service offered by the United States Parcel Service.  This helpful program allows business to mail items to every house address within a specific geographic area.  EDDM is a great option for businesses looking for either a more economical option or for business without customer lists.  With EDDM, businesses are able to choose specific carrier routes and zip codes, obtaining 100% delivery rates to designated areas. And, as an added bonus, because pieces are sent to addresses only (no names appear on the address labels), the postage rates are lower.


If you’re ready to get personal with your customers, give AlphaGraphics in Apple Valley a call.  AlphaGraphics in Apple Valley is an experienced MN printing company.  In business for over 20 years, we’ve helped numerous clients create personalized marketing campaigns that get business and get results.  Contact AlphaGraphics in Apple Valley today to talk about your options and how we can help!



Our Apple Valley commercial print center offers variable data printing services in Apple Valley and the south metro, including Eagan, Burnsville, Lakeville and Rosemount. 

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