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How EDDM Works and What It Can Do For Your Business

As a business owner, reaching your ideal target customer can be difficult and costly.  With so much emphasis on digital marketing, it can be easy to forget that some old school tactics never go out of style.  According to Small Business Trends, 80-90 percent of direct mail gets opened, and only 20-30 percent of email gets opened.  Every Door Direct Mail, aka EDDM, is a mail option that was designed to help businesses mail a marketing piece to every mailbox in a specific area. With EDDM, rather than sending mail to a designated mailing list, businesses can target neighborhoods or zipcodes by selecting carrier routes within the designated area. Your printed marketing pieces are dropped off at the post office addressed to "Local Postal Customer" and, depending on your choice,  delivered to residences and business, or just residences, on your selected routes.  

The Advantages of EDDM

Here are a few reasons why many businesses choose EDDM to increase their brand visibility, grow their customer base and generate sales.
  • Target-specific marketing. Why use a Valpak type of mailing with 100 other coupons in the same envelope when you can create an eye-catching postcard to everyone in the local vicinity of your business?  EDDM allows marketing campaigns to communicate directly with customers, whether it’s a certain geographic area or you want to select routes by averages of age, income, or household size.
  • It’s fast and easy. There is no need for specific addresses. You just identify the carrier routes, pick a drop date, print and deliver to the post office!
  • It’s perfect for local marketing. If your business relies on local traffic or you’re a new business owner trying to announce your presence,  it’s important to reach out to your local community.  EDDM is commonly used by restaurants, pharmacies, coffee shops, dry cleaners, and other businesses that benefit most from increasing local customer engagement.
  • It’s a cost-effective marketing tool for two reasons. First, there is no postage permit required like other mailers.  Second, because you select carrier routes, you don’t need to purchase a mailing list.
  • Helps retain customers. EDDM has the ability to directly reach your customers with offers of discounts and incentives to encourage repeat business and/or purchase items they might not otherwise consider.
  • Versatility and visibility. EDDM offers various size options making it perfect for sending coupons or announcing sales.  The most common size is 6.5” x 9” but you can go all the way up to 12" x 15”.  That is like mailing a mini billboard to every single residence in your target area!


Give us a call to develop an EDDM marketing campaign that is best suited for your business.  From lead generation to mailing, we are here to help you create a direct mail marketing piece that stands out.  We have two locations in the Twin Cities, one in Apple Valley and another in downtown Minneapolis.  At both locations, you’ll find knowledgeable, highly skilled professionals ready to help your business get noticed and get business. Contact us today to learn more or get a free quote!

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