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How Print Marketing & Digital Marketing Work Together

It's no secret that print and digital marketing are two of the most important aspects of any successful marketing campaign. However, it can be tricky to know how to use them together effectively. That's where AlphaGraphics Sioux Falls comes in! We're experts in both print and digital marketing, and we can help you create a campaign that uses both mediums to their fullest potential. In this blog post, we'll talk about how print and digital marketing work together, and we'll give you some tips on how to make the most of your budget.

Provide Digital Opt-Ins on Direct Mail Pieces

One of the best ways to use print and digital marketing together is to provide digital opt-ins on your print pieces. This can be as simple as including a QR code that takes recipients to a landing page where they can sign up for your email list. You can also include a short URL that leads to a contest or sweepstakes entry form. By providing digital opt-ins, you can make sure your print pieces are working double-time to grow your email list and increase leads.

Use Print to Drive Traffic to Your Website

Another great way to use print and digital marketing together is to use print to drive traffic to your website. You can do this by including your website URL on your print pieces, and you can also use print to drive social media traffic. For example, you can include a call-to-action on your print piece that encourages recipients to like your Facebook page or follow you on Twitter. By driving traffic to your website and social media pages, you can increase the reach of your marketing campaign and you can also get valuable data that you can use to improve your future marketing efforts.

Utilize Variable Data Printing

If you really want to take your print and digital marketing to the next level, utilize variable data printing. This type of printing allows you to personalize each print piece with specific information about the recipient. For example, you can include the recipient's name, address, or even a personalized message. Variable data printing is a great way to make your print pieces more effective and to ensure each recipient feels like your marketing campaign is tailored specifically for them. Print and digital marketing can be used together in a variety of ways. At AlphaGraphics Sioux Falls, we can help you create a custom print and digital marketing campaign that meets your specific needs. Contact us today to get started.

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