Back to Blog List

Topics/Previous Posts

The Dos and Don'ts of Updating Your Business's Print Materials Mid-Year

As we approach the middle of the year, it’s not uncommon for businesses to start thinking about updating their print materials. Maybe you’ve realized that your branding needs a facelift or that your messaging could be more effective. Whatever the reason may be, it’s important to approach mid-year print updates with strategic planning and consideration. AlphaGraphics Sioux Falls is a custom print shop that can help. We offer the best in print marketing materials, including business cards, banners, and posters. Here are some dos and don’ts to keep in mind when updating your business’s print materials. Contact us today!

Do: Assess the Current State of Your Print Materials

Before you jump into making any changes, it’s important to evaluate the effectiveness of your current print materials. Take a look at your brochures, business cards, and other print marketing pieces, and ask yourself if they accurately represent your brand and messaging. Are they visually appealing and easy to read? Are they providing the information that your target audience needs to know? By assessing the current state of your print materials, you can identify the areas that need to be updated and improved. Once this is done, contact our custom print shop to get started.

Don’t: Rush the Process

Updating your print marketing materials, such as brochures and letterhead, mid-year can be a lot to tackle, but it’s important to take the time that you need to do things right. Rushing the process can lead to mistakes, inconsistencies, and missed opportunities. Make sure you’re giving yourself and your team enough time to assess, plan, and execute the updates to these important print marketing materials so that you get the most bang for your buck. Ask the print marketers at AlphaGraphics Sioux Falls for advice today.

Do: Consider Your Brand and Messaging

When updating your print marketing materials, such as banners, posters, and newsletters, it’s important to stay true to your brand and messaging. If your business has undergone any changes over the past year, make sure your print materials reflect those changes. This includes updates to your company logo, as well as any changes in mission, vision, or values. By staying consistent with your brand and messaging, you’ll ensure that your print marketing materials effectively communicate what your business is all about. Contact our local print shop today.

Don’t: Overcomplicate Things

While it’s important to make updates that accurately represent your brand and messaging, it’s also important to keep things simple. Overcomplicating your print materials can make them difficult to read and understand. Make sure your messaging is clear and concise and that your design is visually appealing without being overwhelming. Get helpful advice from AlphaGraphics Sioux Falls' print marketers today.

Do: Invest in High-Quality Materials

When it comes to printing your marketing materials, such as cards and invitations, it’s important to invest in high-quality materials. This includes paper stock, ink quality, and finishing options. High-quality materials can make your print materials look more professional and can help them stand out from the competition. Consider working with our professional printing company to ensure that your materials are of the highest quality. Call us today.

Don’t: Forget About Your Audience

Your print marketing materials, such as flyers, brochures, and business cards, are designed to communicate with your target audience, so it’s important to keep their needs in mind. When updating these materials, consider the demographics of your audience and what information is most important to them. Make sure your messaging is tailored to their needs and interests and that your graphic design is visually appealing to their tastes. Contact AlphaGraphics Sioux Falls today.


Updating your business’s print materials mid-year can be a great way to improve your branding and messaging. By keeping these dos and don’ts in mind, you can ensure that your updates are effective, impactful, and well-received by your target audience. With years of experience, our team can ensure your print marketing materials are effective and yield you the highest possible ROI. Partner with AlphaGraphics Sioux Falls today!

Back to Blog List

Connect With Us
Copyright © 2023 AlphaGraphics International Headquarters. All rights reserved
5020 S. Tennis Lane, Suite 1, Sioux Falls, South Dakota 57108 US