Trade Shows

When you attend a trade show, your booth, signage and printed materials represent your brand. They should grab visitors’ attention and make them want to know more.

Make your booth the talk of the expo with custom trade show materials.

Are your current displays drawing qualified leads to achieve your revenue goals?

AlphaGraphics can help! Our team of marketing professionals can help you develop a strategy that ensures all of your marketing materials present one effective, cohesive message.

Don't settle for a plain trade show booth

Vivid, alluring graphics draw conclusions in viewers’ minds. AlphaGraphics can help your event visuals narrate the right story.

When you attend a trade show, your booth, signage, and printed materials represent your brand. Each visual cue should operate cohesively toward one goal - intriguing visitors enough that they want to know more. Are your current graphics drawing qualified leads to achieve your revenue goals?

We've got you covered

We offer everything to surpass your trade show objectives!

To improve customer interaction and response rates (and make sure the right demographic attends your show), we recommend sending targeted pre-event communications.

Our trade show material options include:

Eye-catching signs and promotional banners
Professional displays, booths and table covers
Custom printed apparel and giveaway items
Big, bold signage suitable for indoor or outdoor use
Counter cards and name badges
Order forms
Catalogs, brochures, and manuals
Supplemental materials like CDs or DVDs
Direct mail and multi-channel campaigns

Some integrated marketing material features include:

QR codes
Personalized URLs
Personalized campaigns

Five tips to rock your trade show

Select a theme. Choose something memorable that relates to your company or sales pitch.

Use special effects and audio/video. Go all out—play a relevant soundtrack, use lighting to highlight key elements, and consider adding a video kit to your display.

Two words… Free stuff. Stock up on logoed promotional items to hand out. Nothing attracts visitors like a free pen, flashlight or backpack.

Try raffles. Include a raffle ticket or a chance to win a high-value incentive in the press kit and pre-show marketing for your event.

Set measurable objectives. Worried that it’s not worth the investment? Send targeted marketing to qualified leads pre-event, and track metrics so you can quantify success after the event.

Trade Show Display FAQs — San Antonio

Reviewed by Chelsey, Account Manager · Last updated: July 2026

Where can I get trade show displays in San Antonio?

AlphaGraphics San Antonio produces trade show displays from our Shavano Park location, minutes from the Henry B. González Convention Center, La Cantera Convention Center, and The Rock event center, serving exhibitors at San Antonio shows and conventions nationwide.

Whether you're prepping for a San Antonio convention or a national show circuit, our team produces booth-ready hardware and graphics on tight schedules. Local exhibitors save freight costs by working with a nearby print shop instead of shipping from out-of-state vendors. Request a quote to start your booth project.

How much do trade show displays cost in San Antonio?

Trade show display pricing at AlphaGraphics San Antonio ranges from about $1,500 for a basic 10x10 booth package to $10,000+ for island and custom-build setups, with 10x20 packages typically falling in between.

Final pricing depends on hardware type (retractable banner stands, pop-up frames, custom modular systems), graphic size and finish, and add-ons like backlit panels, monitors, or storage cases. Bundle packages combining hardware and graphics usually price lower than buying components separately. Send us your booth needs for a custom quote.

How long does it take to produce a trade show display?

Trade show display turnaround at our Shavano Park shop varies by complexity — banner stands print in 3–5 business days, pop-ups and table throws take 5–7 days, and full booth builds typically run 7–14 business days.

Custom modular systems and hardware-imported builds can extend to 2–3 weeks. Most exhibitors give us 3–4 weeks before show date to allow time for design rounds, hardware sourcing, and a buffer for any unexpected delays or design revisions. Tell us your show date and we'll work back from there.

What types of trade show displays do you produce?

AlphaGraphics San Antonio produces the full range of trade show displays, including retractable banner stands, pop-up backdrops, custom-printed table throws, backlit graphics, large-format backdrops, and complete booth display systems.

Display formats we produce:

Retractable banner stands — portable, single-pull setups for entrances and aisles
Pop-up displays — collapsible 8- or 10-foot backwall systems
Backdrops & step-and-repeats — large-format graphics for backwalls and photo moments
Backlit graphics — illuminated panels that draw eyes across the show floor
Table throws & runners — printed coverings for standard show tables
Booth displays & modular systems — semi-custom and fully custom booth builds

Hardware can be reused across shows; typically only the printed graphics need updating between events.

Can I reuse my trade show booth between shows?

Yes — AlphaGraphics San Antonio builds trade show displays around reusable hardware so you can swap printed graphics between shows instead of buying new frames, plus we offer on-site setup coordination and rush production for last-minute booth needs.

Refreshing graphics each show costs a fraction of buying new hardware annually, and our local production means rush jobs don't rely on cross-country shipping. We don't currently offer between-show storage, so plan to take displays back after each event. Request a quote for your next show.