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4 Steps to a Total Business Transformation

Enter to win a $25,000 business makeover from AlphaGraphics! Our business makeovers provide a complete transformation that brings business dreams to life. Enter to win one of three $25,000 makeovers that AlphaGraphics is giving away to deserving businesses across the country. Entries are due by November 21, 2021. Enter today at AlphaGraphics.com/MakeItHappen. It’s easy to wish for the business of your dreams — but how do you actually make it happen? With four simple steps, you can refresh and revitalize your business, build customer loyalty, and expand your reach. Read on to learn more about what goes into an AlphaGraphics makeover, and how to plan your own business transformation.

1. Update Designs

Is your brand feeling outdated, or just not making a strong enough impression? Let’s start there. A graphic design refresh can put a modern spin on your brand to stand out to customers and represent your business accurately. Designers will work with you to understand your business and what makes it unique, then determine how to best communicate it visually in a way that captures attention and makes a lasting impression. Branding goes beyond a logo. It’s also important to establish the fonts, colors, and imagery that you’ll incorporate into your business designs. If your branding isn’t already well established, a designer can help you outline each element of your visual representation. Once this set of brand guidelines has been created, it’ll be easy for you to keep future business materials consistent.

2. Refresh Print Collateral

With your branding established, it’s important to make sure that it’s reinforced at every customer touchpoint. A print collateral refresh will start by auditing all of your existing print materials that reflect your brand: business cards, brochures, promotional materials, menus, packaging, product labels, and more. Then, opportunities for how to improve them can be identified. This step could be as simple as just updating your existing collateral to match your refreshed branding — or it could be a complete overhaul. You might take this opportunity to reprint collateral that is highly visible with customers, like your brochures, on higher-quality paper or even incorporate premium print finishes. When it comes to reusable items like menus, opting for extra durable or even waterproof paper can help your print materials stay in good shape for years to come. You could even come up with new pieces of collateral, or new ways to use existing items. If one of your business goals is to earn more repeat customers, you might create loyalty cards, or coupon cards to hand out with purchases to encourage a return visit. Ensuring that you have the right print collateral for your needs is all part of a business makeover!

3. Rethink Signage

Is your business location eye-catching and enticing to passersby? Can customers easily find their way around your store? Does the interior appearance of your business reflect your branding? These are all questions that you should ask yourself as you’re planning your business makeover — and if the answers are “no,” they’re all problems that can be solved with signage. Signage that’s well thought-out, beautifully designed, and properly installed can offer many benefits for your business. Wayfinding signs ensure a pleasant and smooth experience by seamlessly directing customers where they need to go, while window, wall, and floor graphics can reinforce your brand’s visual elements. Seamless navigation and strong branding are both essential to building a memorable and enjoyable experience for anyone who enters your business. AlphaGraphics’ signs experts can help you to determine the best types of signage for your space. By identifying empty or underutilized spaces outside of and within your business, you can ensure that every inch of your space is being used to strengthen your branding, build a great customer experience, drive sales, and attract new customers.

4. Spread the Word

So you’ve got a beautifully redecorated storefront, a wow-worthy interior, a brand you’re proud to show off, and a whole suite of high-quality print collateral ready to go. The only thing that’s left to do is to bring in new customers to experience all the positive changes you’ve made! There are a wide range of digital marketing tools that can help you connect with prospective customers. Your AlphaGraphics team can guide you through the process of making sure that your digital presence is just as effective as your brick-and-mortar location by examining your SEO performance, website usability, and more. Depending on your business goals, you might place display ads, develop a content marketing strategy, or adopt a CRM system to help you manage leads and deploy multi-channel marketing campaigns. Digital marketing is the cherry on top of your business makeover.

Give Your Business a Fresh Start

Coming off of a difficult year and a half in the wake of COVID-19, there’s no better time to transform your business and breathe new life into your operations. Stop just wishing for the business of your dreams and make it happen! Enter to win a complete business makeover from AlphaGraphics today.

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FAQs

  • How are window decals commonly used?
    Window decals are popular for expressing loyalty, especially in high school sports. They allow individuals to showcase team spirit without affecting their car's paint finish.
  • What is the advantage of die-cut stickers?
    Die-cut stickers can be customized to any shape and size, offering a unique and personalized touch. This is particularly useful for bumper stickers or any application where a specific shape is desired.
  • Are weatherproof labels suitable for products in ice water?
    Yes, weatherproof labels, available in sheets or rolls, are ideal for products that may be immersed in ice water, providing durability and maintaining visibility in challenging conditions.
  • What is the difference between sheet-fed and roll-fed labels?
    Sheet-fed labels come in standard sheets, suitable for printing delivery addresses or product labels. Roll-fed labels are delivered on rolls, making them fast and easy to use for shipping and product labeling.
  • What types of materials are available for creating labels?
    Labels can be crafted from various materials, including holographic, sheet-fed paper, roll-fed paper, weatherproof materials, and more. The choice of material depends on the intended use and durability requirements.
  • How do window decals adhere without damaging the car's paint?
    Window decals use an adhesive that is specifically designed not to damage the car's paint finish. They adhere securely to the glass surface, allowing for easy application and removal without causing harm.
  • Can labels be used for both practical and promotional purposes?
    Absolutely, labels can serve practical purposes like appointment or event reminders while also being used for promotional activities. They add a final touch to mailings and can be child-friendly giveaway items.
  • What design and strategy assistance do you offer when working with AlphaGraphics?
    When working with AlphaGraphics, you receive comprehensive assistance, including design, strategy, printing, and packaging services. This ensures you have complete control over the final product, from concept to delivery.
  • How can labels enhance important mailings or act as appointment reminders?
    Labels can add a final touch to important mailings, making them visually appealing and memorable. They are also great for appointment reminders, adding a functional aspect to their use.
  • What are the popular uses of holographic labels?
    Holographic labels are eye-catching and can be used for mailers, security authentication, or any application where a unique and distinctive design is desired.
  • Can I order labels online, and is reordering a hassle-free process?
    Yes, we offer hassle-free online ordering and reordering through agOnline, providing a convenient and efficient way to manage your label printing needs.
  • What customization options are available for labels and decals?
    You can choose from customizable templates or create designs from scratch. Select signature shapes, colors, sizes, and materials to tailor labels to your specific branding needs.
  • How can labels, stickers, and decals be integrated into my marketing strategy?
    These elements are versatile components that can be used in various marketing materials, such as mailers, product promotions, gifts, incentives, event packets, and even on beverage bottles. They provide an effective way to spread your brand's message.
  • What are the key benefits of using custom labels for my business?
    Custom labels offer a versatile and visually appealing way to enhance your brand's visibility. They can be used for branding, promotions, and conveying important messages to your audience.
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