SMS/MMS Campaigns

Short messaging service (SMS) and multimedia messaging service (MMS) campaigns are a great way to foster meaningful interactions that create return business.

Use SMS and MMS marketing to connect directly to your audience

Looking for a way to drastically increase customer engagement without breaking the bank? Consider adding short messaging service (SMS) and multimedia messaging service (MMS) to your mobile marketing strategy.

Wondering if SMS/MMS marketing is right for your business?

Like all marketing mediums—SMS/MMS campaigns are most effective when you combine their strength (immediate, interactive communication with near perfect open rates) with other location-based efforts.

These might include:
  • Printed postcards, brochures and signage
  • Email marketing
  • PURLs
  • Social media marketing
  • Variable maps

This approach conveys a consistent, personalized message across multiple channels--dramatically increasing engagement, ROI, and building brand awareness. By encouraging people to sign up for text alerts, you can start an ongoing two-way conversation with prospects and customers.

5 SMS/MMS best practices

  • Create a call to action. Recipients should know within seconds what the offer is, and how to claim it.
  • Get to the point. Lead with your value proposition—SMS only gives you 160 characters. Use them wisely.
  • VIP content only. Text subscribers should only get the best deals and discounts available.
  • Timing is everything. Set a schedule - say one text a week - and stick with it. Don't send messages during sleeping hours.
  • Spread it around. Integrate your keywords and MMS short code into other marketing channels to increase engagement and sign ups.

Put SMS/MMS to work for your business

Mobile messaging provides ample opportunities to communicate with your subscribers.

Consider using SMS and MMS marketing for:

  • Fundraising
  • Converting prospects with location-based incentives
  • Raising awareness about important causes
  • Delivering customer rewards for loyalty programs
  • Appointment reminders
  • Emergency notifications
  • Customer service (order status updates, reservation confirmations, etc.)
  • Special promotions
  • Events and trade shows
  • Company news and updates


When you’re looking for creative ways to reach your customers, turn to the experts at AlphaGraphics Wheaton for SMS and MMS Messaging Marketing services. We’ll help you create and send text and media campaigns that are meaningful and useful to your customers. We’ll help you get noticed and get business.


More and more, customers expect to be able to interact with your business on their own terms – whether they’re on a mobile device, computer, or in-person. With so many business interactions happening on mobile devices, through apps and with messaging services, customers are willing and ready to get text message marketing from your business. Depending on who your target customers are, they may welcome SMS and MMS marketing so they can learn more about your business.

There are many effective ways to use SMS and MMS messaging in your overall marketing strategy. Here are some of the ways you can use it to deliver a better experience to your customers:

  • Loyalty and Rewards Program Updates
  • Product Launches and Introductions
  • Store Hours and Opening Updates
  • Mobile Newsletter Delivery
  • Coupons, Sales and Promotions


Text message marketing can be an excellent way to reach new customers or your current customers in new ways. Like any marketing effort, it’s important to have a great message and to get that message in front of the right people at the right time to be meaningful. We’ll help you craft the right message and get it in front of the right people so you can grow. Work with us on:

To start working with us today, call us at (630) 653-2442, visit our convenient location, or request a free quote online. We’re the local design and printing professionals you can trust for your most demanding projects. Choose AlphaGraphics today!

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