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Id Awl Adz Up: Proof, Proof, PROOF!

We are complex creatures that sometimes miss the details. You see, our brains are busy little things managing our bodily functions, thinking about the sleep we didn’t get the night before, and looking at whatever shiny thing is flying by our visual field at the moment. Because of that, spellcheck is one of the greatest gifts. Really, you don’t know how to spell THEIR, but the computer does and it instantly corrects it for you. However, if you typed in their but meant to use there or they’re, spellcheck won’t necessarily catch that and your message will be missed. That’s where proofing comes in handy; it confirms your message and makes sure that you look smart. When you bring your flyer, poster, invitation, newsletter, or whatever to AlphaGraphics of New Bern to be designed or printed they will offer to send you a proof, for your review. Always...ALWAYS get the proof and look it over. Start by reading the text aloud - you are much more likely to spot the eras errors. While you’re at it, ask someone else to look it over, too. Next double check the dates. Your computer accepts Saturday, October 31, 2014 as the right day/date combination on your invitation. But it’s not. That mistake can lead to lots of calls, texts, and emails to ensure your ghoulish guests show up on the right night.

Confirm you’ve got your desired graphics selections in the correct locations. Check your taglines; you don’t want Mr. Jones’ promotion noted under the picture of the puppy needing a new home or vice versa. And inspect your colors.

The computer doesn't know the shade differences between The Duke Blue Devils and The UNC Tarheels, but you do.


Proofing: It all adds up to perfect printing.

Side Note: In case our title didn't make sense, here are a few definitions that may help!

Id:   In Freudian psychoanalytic theory, it is the part of the psyche that is unconscious and the source of primitive instinctive impulses and drives.

Awl:   A tool consisting of a handle and a slim metal shaft with a sharp point, used for punching small holes in leather or wood. Adz:   A tool similar to an ax, with an arched blade set at right angles to the handle. Use: trimming and shaping wood. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote or call us at (252) 633-3199.

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