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Insanity Redefined: Use Templates to Increase Efficiency

Last century, if you wanted to layout a newsletter it required double-sided tape and razor blade to get your copy to fit on the sheet.

Now, you cut and paste with a couple of clicks, but to make your end product look professional and consistent, use a template.


Templates are preset graphic designs with the vital stuff permanently built in and with spaces for you to add copy, graphics, and photos. The email marketing systems like Constant Contact and Mail Chimp offer an odd collection of templates through their programs which are good but remember, someone else could be using your same template for an entirely different reason. Let the designers at Alphagraphics in New Bern create one that is customized to your needs and distinctively yours. Your logo, your color scheme, your corporate vibe (plus vital information) is compounded into the template so that all you have to do is add the copy and send it along. You can also get a template designed for a digital letterhead so that every document you send is a branded reminder of your company. You can even get a template for the signature line of your emails. How cool is that? You will be branding royalty by using templates to consistently represent your business to your customers and clients. Imagine everyone in your company will be using the same logo and color scheme for letters, invoices, newsletters and again, their email signatures. Consider this: Albert Einstein defined insanity as doing the same thing over and over again and expecting different results. If that’s true then intellectual brilliance is doing the same thing over and over again and getting consistent results. Which means: templates are a smart way to reinforce your brand and keep your message consistent.

Template Design and Printing in New Bern

 If you’d like to learn more about using templates, or you need copywriting help, give us a call today. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote or call us at (252) 633-3199.

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