Everybody has standards and if you don’t you should have. We’re not talking about ethics. No, we’re talking about Brand Standards to ensure your company image is consistent with all your marketing and communications tools from your business cards and letterhead, to your website and brochures.
Think of Pepsi; it’s always recognizable - logo, color, font. By the way, you don’t need to be a big company to have standards; micro-businesses and even solo-entrepreneurs need to have consistent branding.
If you don’t have any standards, don’t worry – the
designers at AlphaGraphics in New Bern can build them for you. Then you’ll have a neat little digital file with all the different versions of your logo – eps, jpg, tiff, png – so that they can be easily manipulated for your purposes, plus your company colors identified, and your font styles selected.
For instance, the logo on your business card should look exactly the same when it is enlarged for the side of your truck or plastered on a billboard. If you have brand standards it won’t become misshapen and unrecognizable when you change the size.
Colors
And the colors will be spot on because the AlphaGraphics team will nail down those weird CMYK and Pantone codes, rather than just guessing if that blue is your true blue.
Fonts
Fonts (the style of typeface you use) need to be consistent, too. You might always use a sans-serif font like
Arial for your company but if someone switched it to a fussy
Garamond it may confuse your message. Brand Standards avoid a lot of problems.
Let AlphaGraphics develop your Brand Standards so you’ll always have your logo scaled precisely, your company colors the exact hue, and your font styles consistently correct. And then you can tell people you have very good standards.
To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may
email us,
request a quote or call us at
(252) 633-3199.