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How Booklets Can Benefit Your Business

Are you looking for a cost-effective and proven method of advertising your business?

Have you tried to advertise on Google and Bing, only to realize that this kind of advertising is costly and best left to the experts? While online advertising can drive a lot of traffic, it’s gotten so competitive that costs can easily reach tens or hundreds of thousands of dollars a month. Unless you’re an expert in digital online advertising, you could be wasting a good portion of your monthly advertising budget on no traffic, or worse yet – traffic that doesn’t convert. For decades before the existence of the internet as we know it, businesses relied upon the tried-and-true methods of marketing. Booklets were one of those methods.

What is a Booklet?

A booklet is exactly what it sounds like: a scaled down version of a book. Instead of having hundreds of pages, booklets usually consist of 20 to 80 pages. The great thing about booklets is that they can be used by any business out there. Just a few examples are:

Service Industries

Can have a booklet printed up that shows their customers how to fix everyday problems such as a clogged drain or blown fuse. For bigger problems, the homeowner will refer to the booklet and call the phone number of your front office.


Hymns, songs, and even gospel passages can be printed out so you can distribute them throughout the pews in your church or congregation. They’re lightweight and durable enough to be used over and over again.


The doctor can give patients appropriate medical instructions for surgery aftercare or preventative healthcare. Your imagination is the limit when it comes to booklets. They serve a vital function as a physical reminder of your business or organization. Here are five benefits that your company can reap from having booklets printed up and distributed:

Long Shelf Life

A booklet can be printed on heavy-duty paper, have a durable finish and binding, which will enable it to last for years or decades if properly taken care of. Unlike online advertising (which is most likely blocked by ad blocking software), booklets serve as a constant physical reminder of your business.

Stand out in a Sea of Competitors 

If you’re in a competitive niche or industry, a booklet will set your business apart from the rest of the pack. It will show your prospective customers or clients that you literally wrote the book. You can even have AlphaGraphics mail the booklets directly to your customer list after they’re printed.

Measurable Results

It’s often challenging to measure results from online advertising. Unless your tracking methods are set up correctly, you could be wasting money and not even realize it. With a booklet, you can add multiple calls-to-action throughout the pages, which will enable you to intelligently track where the new sales are coming from.

Target Specific Customers

By segmenting your customer lists, you can have a booklet printed up that has a message that’s tailored to that particular group. This will enable you to create custom marketing messages that will help increase conversions and sales.

Top of the Funnel Marketing

You can create a buying guide for people who are new to your services or are at the top of your marketing funnel. You can introduce them to your products/services and show them the benefits of using them in a certain way. Buying guides are a great way to take people at the top of your funnel and move them towards the buying phase.

Booklet Printing Options

Custom booklet printing is a great way to make your booklet stand out. You can have them printed in small, large, or custom sizes. You can also have them printed in black and white or full color. There is a wide selection of binding options such as saddle-stitched booklets. You can even opt for perfect binding which will help increase the longevity of the book by covering and protecting the spine.

Booklet Design and Printing in New Bern

Booklets serve as a physical reminder of your business. Unlike digital advertising or emails, booklets will be kept around the office or house of the people you give them to. They can contain information, images, products, or even a how-to guide. The ultimate goal should be to increase awareness of your business and provide enough information so they can make an intelligent buying decision. If you’d like to learn more about having a booklet printed, or you need copywriting help, give us a call today. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote or call us at (252) 633-3199.

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