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Utilizing Video in Your Business – Where to Start?

Video marketing is one of the most effective and powerful ways to market and promote your business and grow online.

Video marketing can be used to draw in new visitors, sell products or services, as well as promote your brand. Forbes Magazine came out with a list of surprising statistics about the power, benefits, and reach of video marketing. Some businesses would like to get started but don’t quite know where or how to begin. Some of these business owners also might think they need expensive camera equipment. They may think they need a team of Hollywood writers and video editors to make web-quality videos. The truth of the matter is that anyone can make a video for their business or organization. All it takes is a semi-modern computer and webcam. In some cases, you can even use a smartphone to capture high-definition video. Technology has improved to the point where any modern laptop, webcam, or desktop computer can easily produce a high-quality video. We’re going to look at how the average business can get started marketing their products and services with video. It only takes a little bit of planning and effort to produce a video that will drive traffic and business.


Testimonials, or “peer reviews,” are one of the most powerful persuasive elements you can have on your website. Try a 30 to 60-second video of one of your customers or clients talking about their experience. The benefits conveyed can do wonders for instilling trust in potential new customers. Getting started is as easy as reaching out to five to ten customers. Ask them to log onto their laptop or computer and create a 60-second video testimonial. Best of all, the video will have a “homegrown” feel to it. DIY video is usually more believable than a professionally-produced and scripted video customer testimonial.

Thought Leadership

Businesses can set themselves apart from the competition by creating thought leadership videos. They can be as short as five minutes or as long as an hour. The point of these videos is to show off the expertise of the owner or manager, and this will instill a sense of confidence in potential new clients or customers. An excellent example of this is the “Whiteboard Friday” video series from Moz. Every Friday, an expert from the company will stand in front of a whiteboard and give a five to ten-minute talk on a particular subject. This not only helps drive new traffic, but it shows that the employees at Moz are experts in their fields and know their stuff.

Company Culture

People show genuine interest in the culture of the companies they do business with. Company culture is simply the internal inner workings of how a business runs and operates. How employees and management interact with each other and their customers. The History Channel has a long-running program called “Pawn Stars.” It features a 3-generation family (grandfather, father, and son) who operate a pawn shop in the heart of Las Vegas. The program showcases the goofy inner culture of the company and how employees interact with customers and one another. It’s no wonder that there is often a two to three block line of people outside of the shop on any given day. They want to meet the people they have seen on the t.v. program because they’re genuinely interested in them.

Show off Your Processes

diy marketing videoHave one of your employees follow you around during the course of a typical workday. For example, if you’re an electrician, you can take a video yourself doing an electrical job. It will not only show off your workmanship and safety culture skills but also instill a sense of confidence in those who are considering hiring you. You can make a high-quality video relatively easy with a new smartphone. The video quality on most of these phones is near 4K video. Editing the video can be done for free on YouTube or using one of the native video editing programs on Windows 10 or Mac.

Share Tips

As the foremost expert in your industry, you probably have a few “freebie” tips that people can do. For example, if you’re a CPA firm, you can create a 10-minute video that shows how to perform certain aspects of bookkeeping quickly. Or if you’re a plumber, you can show off that neat trick on how to unclog a kitchen sink. By giving away small tips, you’ll incur the law of reciprocity – that is you gave something away for free, now people feel obligated to call and use your services. You don’t have to give away your biggest trade secrets, look for something that won’t impact your bottom line.

Video Marketing in New Bern

Video marketing is one of the most powerful ways to promote your business or organization. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email usrequest a quote or call us at (252) 633-3199.

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