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Why is Blogging Important for Your Brand?

Are you aware of the benefits that a regularly updated blog offers your brand or business? 

Blogging is an excellent way to drive new leads and sales to your business. It can position you as the thought leader in your industry as well as help increase the organic rankings of your website in the Google search results. There’s only one small issue that prevents many businesses from taking advantage of this fantastic marketing channel:  It’s often hard to find the time to sit down, clear your head, and compose an intelligent blog post that is not only grammatically correct but persuasive as well. Not everyone is a natural-born writer, and more often than not, the results of an honest effort are less-than-optimal.   Here are a few reasons why blogging is so important for your brand. We’re also going to give you a few tips on how to get fresh content on your website regularly even if you don’t have the time or expertise:

Blogging Improves Your SEO

Marketing Check-upMost businesses rarely, if ever, update their website. Google has repeatedly said that one of the factors they take into consideration when ranking a website in the organic search results is one that regularly updates their site.  This is why many companies run a blog. It allows them to target specific keywords in Google that their ideal audience might be searching for. For example, if a plumber writes a blog post that’s titled “How to Unclog a New Bern Drain,” there’s a good chance that Google might pick up that blog post and rank it in the search results. When a home or business owner types in “How to Unclog a New Bern Drain” into Google, the blog post and the contact info of the plumber will show up. 

Drives New Traffic

Companies who blog regularly often get more traffic and leads from their websites. They will usually repurpose a blog post by sharing it to Facebook, Twitter, or via email to their social media audience or mailing list.   This has an added benefit of increasing social media engagement levels as people start talking about the post and then share it with their friends or family. Sometimes a social media influencer might stumble onto your blog post and share it with their many followers. This can drive even more traffic to your website and business.  The more content you post to your website, the higher the chances of someone finding and linking to it from their social media account or blog. The search engines also love new content and will visit your site more often to check for new blog posts.

Two Ways to Immediately Start Blogging

It’s often challenging for many business owners to write an intelligent and persuasive blog post. A blog should ideally be updated once a week. By the time the 10th month rolls around, you’ll have over 40 blog posts on your website that can drive new traffic and leads. If you don’t have the time to author a blog post personally, here are two ways you can get started immediately: 

1. Have an Employee Do It

how to blogIf you have an office manager or an employee who loves to write, pass the task off to them. On average, it can take anywhere from three to four hours (including editing and proofreading) to author a standard 500-word blog post.  If you wish to go this route, here is a sample template that you can use to help guide them if they’ve never written a blog post before: Title: How to Unclog a Drain in New Bern Intro: ~ 100 words Step 1 ~ 100 words <> Step 2 ~100 words <> Step 3 ~100 words <> Conclusion (and call to action with phone number and link back to your contact page) – ~100 words   

2. Hire a Professional New Bern Copywriter 

The other option that many businesses in New Bern prefer is to hire a professional New Bern Copywriter to create persuasive and high-quality content that will help drive both new leads, sales, and position them as a thought leader. This way, all you’ll need to do is cut and paste the content we’ve written into your blog. A good content marketing agency such as AlphaGraphics of New Bern can help improve your brand recognition and traffic levels via our content marketing services.

Content Marketing Help in New Bern

If you’d like to get started with updating your blog and content marketing but don’t have the time or expertise, give us a call or contact us via our website. At AlphaGraphics of New Bern, we’re much more than a print shop.  We’re also marketing experts who you can count on to help you when it comes time to market your business. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email usrequest a quote or call us at (252) 633-3199.

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