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5 Type of Print Collateral That Still Work in the Business World

Online advertising is very popular with many businesses nowadays, but print collateral still has a place.

Almost every single company out there has a website, social media profile, or engages in paid advertising. While these methods of promotion can generate new business, the overall costs tend to be extremely high—and have a low ROI. Companies who only engage in digital marketing are missing out on the multiple benefits that print collateral offers. From catalogs to sales brochures, printed collateral still works exceptionally well in driving new leads and business. We want to share with you five types of printed collateral that every New Bern business should have as part of their marketing campaign:


A full-color sales brochure combines compelling and persuasive content coupled with stunning graphics and images that will showcase your services or products. If you regularly attend trade shows or conferences, you can easily pass a brochure out to anyone you talk with—even if you don’t have a booth. Many companies nowadays are merging the old with the new and creating a hybrid-type of marketing material. You can print a QR codeSMS Shortcode, or a pURL which will bridge the gap between offline and online. You can even track the performance of how well your brochures are working and make adjustments as necessary.


A full-color catalog works just as well today as it did when Sears first started distributing theirs in the mid-1800s. It’s a lot easier for many people to browse a catalog than it is a website. Your catalog will also remain on the desk of the person you gave it to for a long time—unlike a site that someone can close at the click of a button. Catalogs offer a personable, tangible feel that websites simply cannot recreate. The tactile feel of the paper coupled with high definition imagery creates a more personalized reading experience. There are a wide variety of printing, binding, and finishing options to choose from when designing a catalog. Wire, spiral, or perfect bindings will help ensure your catalog will last for many years to come and offer a unique look and feel. 

Direct Mail 

Direct mail is currently experiencing a massive resurgence in popularity as the costs of paid advertising become cost-prohibitive for many businesses. It uses the power of print, coupled with stunning imagery and unique mailers to make a powerful impact on those who receive your mailers. With direct mail, your imagination is the only limit when it comes to the type of mailers that you can send out.  While some companies opt for the traditional postcard, others take advantage of full-color newsletters or flyers. Direct mail also offers much less competition than paid advertising. This helps ensure that your marketing message gets read and absorbed instead of deleted at the click of a mouse button.

Business Cards

Business CardsImagine meeting a prospective client or customer in an elevator. There’s nothing more frustrating or time-consuming than having to verbally spell out your email address or contact info while the other person furiously attempts to type on their small cellphone keyboard quickly. It’s much easier to hand them a business card that already contains your email address, phone number, and social media profiles. Best of all, a business card will remain in their pocket or wallet as a constant physical reminder of your real-life meeting.  


There are many people out there who still use physical desk calendars to help them organize and plan their week. You can choose from a wide range of colors, designs, and styles that will match your company branding and help ensure people will hang your calendar on their office wall. A custom calendar provides a daily reminder of your business and will help subconsciously impart your brand into their minds. This helps ensure that you’re the first person or company they think of when it comes time to purchase more products or services.

Custom Printed Marketing Collateral in New Bern

If you’re looking to jump-start your marketing efforts or are tired of the high costs of online paid advertising, give us a call. At AlphaGraphics of New Bern, we’re much more than a print shop. We’re also marketing experts who you can count on to help you when it comes time to market your business. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email usrequest a quote or call us at (252) 633-3199.

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