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5 Ways to Prepare Your New Bern Business Ready for the Holiday Season

10/23/2021 | admin

The busy holiday shopping season is right around the corner.

And that means it’s time to start getting your New Bern brick-and-mortar store or office ready for the masses of shoppers. At AlphaGraphics of New Bern, we can help you plan and execute a viable holiday season marketing strategy through our print and marketing services. Here are five essential things that you can do to help drive more sales during this busy season. Order Your Promotional Gifts Now! Surprise your employees and best customers/clients with a wide range of promotional gifts from AlphaGraphics of New Bern. Increase the “wow!” factor by forgoing the traditional branded pens and calendars and instead opt for a customized and unique gift. While you can pass out low-cost promo items, they won’t have as big of an impact—or get used as often as a costlier item, such as a hoodie, jacket, or other pieces of clothing of men’s/women’s wear. There’s also the unspoken ROI factor that comes with every single company-branded promotional item you pass out this year. You essentially turn your employees and customers into walking/talking billboards for your business as they proudly display your brand logo on their clothing and items. On a final note, try to place your order as soon as possible. Thanks to the pandemic and the backup at the shipping ports, many popular promotional items will be in short supply this season. First come, first served! Employees Gifts Carl W. Buechner, a famous American novelist, once said: “They may forget what you said, but they will never forget how you made them feel.”  Show appreciation to your employees with a company-branded AG Box that you can stuff full of promotional items and other holiday goodies. Imagine how grateful they’ll feel when they walk into the office, and there’s a huge present box with their name on it sitting on their desk. Aside from showing your gratitude for a job well done over the past 365 days, giving your workers a gift box stuffed with the good stuff can significantly help improve office morale—especially for those employees who find themselves working remotely. Order Your Holiday Cards While you can run out to Target and get a generic holiday card, it makes a much greater impression if you create a customized one that will help strengthen business relationships with clients, customers, and employees. At AlphaGraphics of New Bern, we can help you design and create the perfect customized holiday card. Choose from a wide variety of templates and card stocks—or ask our in-house graphic designers to create something from scratch. This will allow your cards to really stand out from the rest of the bunch. Prep For Your Upcoming Holiday Promotions Businesses that offer some sort of holiday promotion during this time of year often get the lion’s share of holiday sales. Whether you’re offering a buy-one-get-one-free promotion or a percentage-off, promotions and special offers are a great way to increase brand awareness and foot traffic into your business. Consider what kind of promotions you’ll run this year and how you plan on promoting them. While social media campaigns and email blasts are two popular favorites, many New Bern businesses opt to take advantage of direct mail.  It will allow you to reach your target audience right in their home—and unlike an email that disappears the second they close the browser window—direct mail is a tangible item that will remain on their kitchen or dining room countertops as a reminder. Increase Office or Store Holiday Cheer! Back in the old days, many New Bern businesses had to hire an expensive artist to paint a holiday scene onto the store windows. However, come January 2nd, someone had to walk outside in the freezing cold and scrape all that paint off. Thanks to the state-of-the-art printers at AlphaGraphics of New Bern, those days are a distant memory. We can create colorful and vivid window graphics and holiday scenes that you can easily attach to your windows—and quickly take down come the first of the new year.  Sidewalk SignsWhat about your interior walls? Instead of cheap tinsel and dollar store cutouts of Santa Claus and his reindeer, consider having a few inexpensive holiday-themed indoor posters added here and there. You can create your own designs or pick up the phone and tell your ideas to one of our expert graphic designers. Holiday Marketing and Signage in New Bern Tis’ the time to start preparing for the upcoming busy holiday season. Signage and marketing help from AlphaGraphics of New Bern can help you better achieve your holiday sales goals while promoting your brand to the public. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote, or call us at (252) 633-3199.

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