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5 Content Marketing Tips for New Bern Businesses

How much content are you producing every month to promote and market your New Bern business?

The word “content” includes the following:
  • Email sequences
  • Blog posts
  • Social media posts
  • Website content
  • White papers
  • Case studies
Content marketing promotes the content that you create for people to discover, read, and engage. If you’re looking for long-term and sustainable growth, here are five content marketing tips that will allow you to step up your game and create engaging content.

Understand Your Audience

Consider your audience if you regularly publish blog posts or send out email sequences but aren’t experiencing the kind of responses you’d like.  Are you writing to those people who are most likely to buy your products or services? Are you providing them with solutions that speak to their pain points? The first thing you should do is create a buyer persona for each of your customers. For example, a B2B persona could look like the following:
  • Name: Mechanical Mike
  • Job description: Mid-level shop floor manager
  • Hobbies: Hunting, working on cars, going to church on Sundays
  • Pain points: Focuses on price and short lead times
  • Favorite social media channels: Active on Facebook and Twitter
Now that you’ve created a buyer persona, you can tailor your B2B content specifically to “Mechanical Mike.” This will most likely result in him engaging with your content because it speaks directly to him. You will also know where to reach “Mechanical Mike” (on Facebook or Twitter). This will help you save a tremendous amount of time and money by preventing you from focusing on channels (e.g., Instagram) where Mike does not visit.

Know Your Buyer’s Journey

When you write content, you should focus on the different parts of the buyer’s journey. For example, when someone new learns about your business, they tend to research. This is called the top of the funnel, or the discovery phase.  Case studies, white papers, and other forms of informative content can help move that person down the funnel to make an informed buying decision. You should also carefully consider the pain points and objections of the potential new buyer and intelligently and succinctly answer them as you move that person down the funnel via your content.

Optimize Old Content

Take a good hard look at the content that you’ve produced so far. Is it still relevant and up-to-date? If not, take a few to update it. You can also repurpose it. For example, suppose you wrote a blog post several years ago, and specific information has changed. Add the updated info, and then you can send it out on your Twitter or other social media accounts for people to read. You can also repurpose old content from one form to another. For example, you can take an older blog post and turn it into an infographic, or vice-versa. This will also save you time and money since you’ve already written the content and you’re just making minor changes.

Create Thought Leadership Content

By far, this is one of the most powerful forms of content marketing. Take a look at your competitors—their content probably looks very similar, as it’s easy to take a blog post or email and rewrite it. Creating original content that’s not out there already will position you and your business as thought leaders. For example, pretend you sell sporting goods. The blog posts of your competitors are probably very similar.  What if you were to write a blog post where you personally tested your line of sleeping bags in various weather conditions? This type of content is valuable, and people tend to engage with it much more than a standard run-of-the-mill blog post about sleeping bags.

Consider Video

Video is one of the most powerful forms of content marketing. It’s also one of the most challenging as you will need a script, a good video camera, and editing skills. Fortunately, you can do this by yourself: Script—Take the time to consider the overall message of your video and jot down your ideas on a few note cards. This will allow you to create a coherent video that is informative. Video camera—If you have a relatively new cell phone, you can use it to create the video. The quality of modern smartphone cameras is good enough for the web. Editing—If you have a Mac laptop or computer, you can use iMovie (free app) to edit your videos. PC users have a wide range of free and paid apps from the Microsoft Store.

Content Marketing in New Bern

If you take the time to develop a good content marketing game plan, chances are that you’ll wind up with more sales and leads than your competitors. AlphaGraphics of New Bern can help you drive more business while promoting your brand with our content and marketing services. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email usrequest a quote, or call us at (252) 633-3199.

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