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5 Tips for Building a Good Email Marketing List for Your New Bern Business

An email software company recently released an email marketing study that found that marketers receive $36 in ROI for every dollar spent. Have you calculated the ROI from your email marketing campaigns? If you're reading this article, chances are you're not making anywhere near $36 for every $1 spent. Why is that? The success of an email campaign is due to a wide variety of factors, such as your emails hitting the spam box, poor copywriting, lack of interest on the part of the recipient, or an ineffective email list.  To run a profitable email marketing campaign, you first need to ensure the quality of your email list. This means those who are most likely to turn into customers or clients. Before you start writing the content for your next email campaign, first consider your email list.

What is an Email List?

MailChimp logoIn its simplest form, an email list is a spreadsheet that contains curated names and associated email addresses from your target audience. These are the people who are most likely to respond or perform a requested action, such as subscribing to your newsletter. You then take the spreadsheet and import it into a mail program, such as Mail Chimp. Inside the program, you'll compose the copy, subject line, preview text, and call-to-action. You'll then push the "Send" button or schedule the email campaign to run at a specified time and date. As the days and even weeks go by, the email program will collect data on every email you send out. It will tell you how many times they were opened and how many people clicked the link inside your email. Read on to learn more about how to create an email list filled with people who will purchase your products or perform any number of requested actions.  

Signup Forms

Add a simple signup form to your company website. This will provide visitors with an opportunity to leave their contact info, including their email address. If your site runs WordPress, it's easy to install a free or paid plugin. If your website runs WordPress, you can find a web developer to code one for you for relatively cheap.  If your website doesn't get free traffic from the organic search results, you can always run a paid campaign via Google AdWords. Be sure to have the signup form on the landing page to capture as many emails as possible

Create Lead Gen Pieces

Lead gen pieces can range from a thought leadership article (saved in .pdf form) to a direct mail piece. Assuming your website runs on WordPress, there are several free and paid "content locker" plugins you can install. When a website visitor leaves their email address, they will be allowed to download the .pdf.  For direct mail, you can send out a 3" x5" card with either a QR Code or purl on the back. When the mail recipient enters the short URL into their web browser or scans the QR Code with their cell phone, they get sent to a landing page of your choice where you can request their email address.

Website Popups

Website popups are a bit of HTML code that creates a little box that pops up when a visitor reaches that web page. There are many different WordPress popup plugins to choose from, each with slightly different features.  Instead of waiting and hoping someone leaves their email address in the signup form at the bottom of your page, the popup forces them to either enter their info or hit the "X" button to cancel it out.

Referral Programs

Referral programs are highly effective. Many brand-name websites, such as clothing stores, use them to generate new email leads. The website visitor will see the referral program box and enter the email address of a friend or family member. Once completed, both the visitor and their friend/family member are sent a coupon code for 10% off their next purchase. Offering coupon codes in exchange for email addresses is very effective as it rewards two people (the visitor and whomever they refer) simultaneously. WordPress has many paid and free referral program plugins that make it easy to set up and get started in no time.

Facebook for Business

You can add a call-to-action button on your company's Facebook page that will take the visitor to a landing page on your company website. If the Facebook account gets a lot of visitors, this would be a great way to collect their contact information and email addresses.

Email Marketing in New Bern

The list you market to is one of the most important factors of a successful email marketing campaign. If you're struggling to realize a good ROI, get in touch with the marketing experts at AlphaGraphics of New Bern. We can help you drive more business while promoting your brand with our email marketing and list-building services. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email usrequest a quote, or call us at (252) 633-3199.

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