In the age of a flooded digital marketing atmosphere, print marketing has become more critical than ever for businesses of all sizes—that especially holds true for small businesses.
In fact, turning to traditional forms of marketing such as print materials can help give your business an edge, build trust between you and your customers, and leave your business fresh in the minds of any potential clients.
Continue reading to discover 5 of the best print marketing methods for small businesses and how to make the most out of print marketing.
1. Stickers
Stickers are one of the most effective print marketing methods because they can leave a lasting impression on your potential clients. Stickers are a type of print medium frequently seen in elections, grassroots campaigns, and more. In addition to this, stickers can help you raise awareness for your brand.
People proudly display stickers on windows, walls, computers, cars, backpacks, and even sidewalks. Since their conception, stickers have been used as marketing tools by all different-sized companies. Handing out stickers to your customers can expand your audience because they demand people’s attention and send a clear and direct message with their design.
In addition to their countless benefits as a marketing tool, stickers are highly low-cost to produce and easy to distribute. You can pass out stickers to every customer with their purchase, hand them out during events, or even include them in your newsletter mailing list. If there’s one thing that loyal customers love, it’s a free gift. That’s why stickers are a win-win for both you and your customers. Regardless of how you choose to distribute them, stickers will help you gain exposure as a business and expand your audience as a brand and your client list as a business.
2. Flyers
Handing out flyers to promote your business or events is another excellent way to increase exposure and spread awareness about your company to potential clients. Flyers are a simple and effective print marketing solution regardless of what you're promoting. After you determine the message you want to send with your flyers, you can distribute them in any way that suits you and your business.
When it comes to distributing your flyers, your approach matters. Remember that you are opening up your business to a range of potential new clients, so you will want to distribute them to people who you believe will need your services in the future.
Whether that means passing them out at a convention, a technology fair, or even at your local farmers market is entirely up to you as a business owner. After passing out your flyers, your business will gain exposure among a large number of potential new clients.
Even if they do not call to request your services right away, the chances are high that they will reach out in the future or whenever they require your services.
3. Business Cards
Business cards are a physical representation of your company’s brand. This pocket-sized card holds all of the contact information that potential clients and return customers will need to contact you with business inquiries.
Most of the time, receiving a business card is the first encounter an individual will have with your business, making it a vital opportunity to make an excellent first impression on your potential client. Contrary to popular belief, most people don’t just throw away business cards as they receive them.
Instead, they will store them in their purses or wallets and look at them again in the future.
While business cards are often overlooked, they can be a handy marketing tool for you and your business. You can also have business cards made for your employees to hand out to any of their potential business contacts, which will increase your exposure as a business even more.
4. Posters
Posters are one of the most effective print marketing methods because they can appeal to a new range of customers who may not have heard about your business otherwise. These can be especially helpful for companies facing tight marketing budgets because they are inexpensive to produce and display.
You can hang posters for your business virtually anywhere – grocery stores, outdoor spaces, coffee shops, fitness centers, parks, or even beauty parlors. These can be excellent places to hang posters and gain exposure for your business.
5. Brochures
Brochures are a great way of informing potential clients and customers about your business and the types of goods and services you provide. When designing an effective brochure, you should try to state any relevant information clearly so that it is easy for your potential customers to understand. Brochures can be a great option when it comes to informing your potential clients about the services you offer and your mission and values as a business.
Email Marketing Help in New Bern
The above printing methods can help your small business attract new clients and customers while promoting your brand. At AlphaGraphics of New Bern, we can help your small business with our print services. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote, or call us at (252) 633-3199.