Search Engine Optimization (SEO)

A targeted search engine optimization (SEO) strategy will increase traffic to your website, increase conversions, and drive sales.

SEO is critical to your business being found online

Improving your search engine rankings through search engine optimization (SEO) helps potential customers find you when they search Google or other search engines for the products and services you offer.

SEO is both an art and a science. It requires careful research, planning, and implementation. When your business's website is optimized effectively, it can provide a strong foundation for its online presence. The digital marketing experts at AlphaGraphics can help you determine relevant keywords, set trackable goals, and develop a targeted SEO strategy that will increase traffic to your website, increase conversions, and drive sales.

Our SEO services include:

Developing content that incorporates your most effective, high-traffic keywords
Improving your search engine rankings on sites like Google, Bing, and Yahoo!
Driving more relevant traffic to your web pages and increasing conversions

Getting started

Keywords: Our SEO experts will work with you to determine relevant keywords for your industry or service.
Content: We'll help you develop online content with those keywords
Ranking: Organic traffic is produced over time, boosting the search rankings of your website pages
Reporting: By evaluating the results, we can help you fine-tune your SEO strategy to improve ROI

Common questions

What is SEO?
Search engine optimization is the process of using high-impact search terms (or keywords) to drive traffic to your website and landing pages. Effective SEO targets not only general users, but also people who are most likely to do business with your company.

How will it help my business?
With an effective SEO strategy, your company's web pages will appear higher in search engine results for specific keyword searches. This means that when users search for the keywords associated with you or your services, they'll find you first!

SEO SERVICES IN SALT LAKE CITY, UT

Salt Lake City, Sandy, and Draper Utah

Want to be found online? Here are the basics of how SEO works. You need to consistently do all four components to drive long-term success.

This is all “free” stuff, but it’s going to take a lot of time along with some education and experience to get it right. You will also notice most of these SEO tasks are like doing your laundry... as soon as it’s done, it’s time to start doing it again.

The good news is AlphaGraphics can do some or all of these things for you! Ok, probably not your laundry, but we can definitely help you out with your SEO work. Call us today at 801-733-9320 to find out more, or click here for general SEO questions.

1. Website (On-site Optimization)

Structure: Make sure your website is not a Flash website and that it is not more than a few years old.
Keyword Research: Use online tools to determine the best local keywords for your business.
Title: 60 characters or less. Different for each page
On-site Keywords Meta: leave blank - has zero affect and only gives away your keyword strategy to your competition
Description: write ad copy that will motivate people to click on your website... 150 characters or less.
Content: Content on each page of your website should be about a specific subject. 250 - 350 words of unique content per page. The subject doesn’t have to be unique, but the writing should be custom, not copied from another website. Add new content frequently by updating pages, adding pages, and adding frequent blog posts.
Images: alt image tag (file name of image) matches keyword for the page
URL: include the keyword in the URL for each page

2. Link-building (Off-site Optimization)

SEO Article: Write a good article about a topic in the industry with a link to your website. Submit the article for online publishing. PDF publish the article.
Local Links: Work with partners, clients, vendors, and local websites to establish local links from their website to your website.

3. Map Optimization: (Off-site Optimization)

Map Listing Citations: Create or claim listings on local directory sites. Make sure the physical address and phone number are an exact match to the ones on your website and that the URL link to your website is the long-form URL to your home page.
Google Plus: Make sure you only have one Google Plus listing, that it is filled out correctly (exact matches for address, phone, URL) and that you have fully filled out the listing with pictures and everything.

4. Social Media: (Social Media Optimization)

Facebook: Create a business page that is fully filled out. Make sure it is linked to your home page using the long URL. Get a lot of fans (best-case would be clients and prospects of yours, but the more fans the better). Post/share good (interesting, funny, informative) content regularly. Let your personality shine. Interact with your audience. Build your brand and highlight unique things about yourself. Don’t try to sell or advertise often on your page. Use the PPC on advertisement area on Facebook to post advertisements.
Twitter: Create a business page that is fully filled out. Make sure it is linked to your home page using the long URL. Get a lot of followers (best-case would be clients and prospects of yours, but the more followers the better). Post/share good (interesting, funny, informative) content regularly. Let your personality shine. Interact with your audience. Don’t try to sell or advertise very often with your tweets.
Other Platforms: LinkedIn, Pinterest, Instagram, and others may soon become more influential in ranking well online so do what makes sense for your business.

ALPHAGRAPHICS CAN HELP

You are not alone. We can help you with some or all of this work.

So now you know how SEO works. It’s not magic. It just takes a lot of work to do it well. If you are looking for a dependable and honest SEO partner for your company, look no further than AlphaGraphics. We are located in the Salt Lake City area and serve clients with SEO services all over the country. We back up our SEO services with transparent reporting and analytics so you know what work we have done for you and what difference your SEO program is making for your business.