- 5/5/2026
- AlphaGraphics Crystal Lake
Most business owners I talk to assume direct mail is done. They tell me email is cheaper, faster, and easier. Then I show them the actual response rates, and the eyebrows go up.
Here's the short version. Direct mail averages a 4.4% response rate. Email averages 0.12%. That's roughly 36 times higher for mail. The average piece of direct mail sits in a home for 17 days. The average email gets about 17 seconds of attention before it's gone. And 84% of marketers in the latest ANA report say direct mail delivers the highest ROI among the channels they run.