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Key Components of Brand Building

Strong brands are not built overnight.  They are built with a comprehensive marketing strategy that puts heavy emphasis on clear messaging, target audience, values, differentiation, and consistency.  There are many interpretations of what ‘brand’ means. We like how Amazon founder, Jeff Bezos, describes it: “Your brand is what other people say about you when you’re not in the room.”  How are you communicating your brand?  Here are some key components that help build your brand, which when combined into an integrated campaign, create a major competitive advantage.    
Printing & Signage
Print media is a huge part of how companies build their brands.  It creates lasting imagery while building credibility resulting in engagement that reaches target markets.  Print signage connects your brand to your audience on a physical level. Creating rich and bold posters, brochures, and banners have, and always will be an effective tool for increasing brand awareness and sales.  Brands are built on marketing plans that emphasize print media because of the tremendous amount of brand exposure print provides.      
Your logo is the face of your company.  It’s an integral marketing component that builds brand awareness and creates an emotional appeal.  A well-crafted logo should represent your brand with fierce consistency as well as a confident voice.  A logo design that is simple, with the right colors and typography, offers more flexibility between digital and print media.  
Promotional Collateral
What better way to build brand awareness than with products that your customers use again and again?  Promotional products are a direct representation of your brand identity that provides staying power most marketing tactics do not.  Whether it’s a customized tumbler, pen, or golf shirt, the exposure potential is significantly higher than most other mediums.  Don’t underestimate the longevity that promotional products provide but be strategic in both what you put out there and how it looks.  
Online Marketing
Dollar for dollar, online marketing is one of the most effective ways to build your brand.  In an email, you’re able to show your readers the who, what, and why of your brand.  Growing your email list takes patience but it pays off. How? By providing concise and attention-grabbing content that adds value to your audience.  It’s all about controlling your message to a targeted audience and outcomes that are measurable. Everything from SEO and web design to email and social media can drive traffic to your website.  All of these opportunities provide your business with new ways of interacting with your target audience.   


Whether it’s marketing, print, or signage solutions you need, our downtown Minneapolis AlphaGraphics team has nearly 30 years of experience.  Our skilled team of marketing specialists and print technicians in Apple Valley and downtown Minneapolis use only the latest technology.  We’re excited to work with you to help you create a comprehensive branding plan that increases exposure and sales!  Contact us today to learn how our talented team members can work closely with you to find effective marketing solutions that get your brand noticed.

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