Your browser doesn't support JavaScript or you have disabled JavaScript. Branding & Identity Services | Minneapolis, MN | AlphaGraphics
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811 LaSalle Avenue
Skyway Level
Minneapolis, Minnesota 55402
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A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS

What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.

 

Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

 Branding & Identity

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.

 

OUR BRANDING AND IDENTITY SERVICES INCLUDE:

  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards
     

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.

 Branding

FIVE ELEMENTS OF YOUR BRAND IDENTITY

BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

Branding and Identity 1

Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.

Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.

BRAND IDENTITY MARKETING IN MINNEAPOLIS, MN

Branding your business is critical to your success.

 

You must define what you stand for and then communicate that to your customers through your collateral material, website, social media and all of your other marketing and promotional materials. If you do not have the staff to develop your brand and identity, we can help you. Our owner has been a career long marketer and has significant branding experience. We will take you through a process where we identify what is special, different and valuable about your company and from there, help you build a brand strategy.  Additionally, we have four designers in Minneapolis and Plymouth who can help you execute your brand strategy through the design of your brand identity, collateral materials and website.   

THE IMPORTANCE OF BRAND IDENTITY

A clear and concise brand identity is important to any marketing strategy. It’s how you connect with your targeted audience and clearly communicate the value of your services. What’s your branding telling your customers?

DEVELOPING YOUR BRAND IDENTITY

At AlphaGraphics, we have teams of communications professionals dedicated to helping your company form a unique and strong identity.

WE SPECIALIZE IN BUILDING YOUR BRAND THROUGH: 

  • Brand personality
  • Branded storytelling
  • Branded logos, letterhead, and business cards
  • Branded website design

Once our team has helped develop your unique brand identity, we will then assist in communicating that identity to your audience through online marketing, email marketing, direct mail marketing, and much more.

COMMONLY ASKED QUESTIONS

HOW WILL BRANDING HELP MY BUSINESS SUCCEED?

A defined and instantly recognizable identity goes a long way towards communicating the value of your business’s services to potential customers. By building a strong brand story, you’ll also more effectively build relationships with your customers because they will recognize your brand as one they can trust.

HOW DO I CREATE MY BRAND'S PERSONALITY? 

A brand’s “personality” is usually based on several positive descriptive words you want your clients to associate with your business and services. Helpful, friendly, and knowledgeable are just three examples. Once you have decided on these traits, we’ll help you create a branded personality around them.

WHY CHOOSE ALPHAGRAPHICS FOR BRANDING SERVICES? 

Here at AlphaGraphics of Minneapolis, business branding is our specialty. We’re more than just a printing company. We’re a team of highly trained marketing professionals with a proven track record of client success.

YOUR NEXT STEP

If you’re ready to take your marketing strategy to a new level, contact the branding professionals at the AlphaGraphics Minneapolis business center.

Call us at (612) 340-1111 or submit a quote request online.

AREAS WE SERVE

Our Minneapolis commercial print center offers branding and identity services in Minneapolis and the west metro, including Plymouth, Minnetonka, Golden Valley, St. Louis Park and Edina. 

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