BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Accommodating with special requests and prompt to respond via email.
Charles was incredible!! He made the impossible happen with a very short time window and did what our three full time designers could not do. We will recommend to everyone, and, seriously, Charles is amazing.
Love the high level of service and attention to detail with creating the direct mail piece and flyers.
Ali & John were great to work with!
The AlphaGraphics team was amazing ! I had a rush order that they happily walked me through, executed perfectly, in the timeline needed! I was very impressed and will definitely recommend them for use.
the work was very good and timely
The experience I have had is GREAT!!
Very accommodating most of the time.
We absolutely love working with Britta and the team!!!
The young woman who assisted me with my order was knowledgeable and professional and knew the business. The designer had recommendations to make my Christmas card design look great.
I have now worked on a few projects with Eileen and she has always delivered! The cards and brochures we’ve received have always been of excellent quality. I had an order that had a tight deadline and they came through right on time. Wouldn’t go anywhere else!
Every time I use AlphaGraphics, I can rest assured that my products will be high quality and speedy turn around time.
Every time I have used Alpha Graphics it has been a professional experience. My project gets done exactly as requested in a timely manner.
Alpha Graphics responds promptly and handles our request perfectly with no delay. They are a great printer
Friendly, quick service.
Ali is easy to work with and listens to our feedback to understand our needs. The I.T. recruiting banner turned out nice.
Thanks for the quick turnaround on our poster request!
The AlphaGraphics team always goes above and beyond to get the project done and make the tight deadline for my client.
Staff was friendly and knowledgeable, turn around time was good, great overall service.
Everything looks good and professional
I came in at last minute and printing job done quicker than expected. During the holidays!
The team at Alphagraphics went above and beyond to deliver my project on time, despite a very tight deadline and during the holidays. I highly recommend their services and know who to call for my printing needs in Minneapolis!
Ali McMann was the person took my order and did a very good job. She was very courteous and efficient. Thank You. Forrest
Everything was done promptly and reasonably priced. I would use Alphagraphics again if the situation called for it. Thank you.
Ali was great help with quick an effective follow-up!!
Britta is awesome, the turn around, design help, and overall experience was great.
Ali was responsive and very knowledgeable regarding the process.
I had a last minute (very last minute) request and Britta Bader was the best. She was so helpful - giving me the reassurance I needed that the request will be filled and taken care of in the time I needed. Thank you!
We use AlphaGraphics on a regular basis - they are our preferred vendor.
Britta has been great.
It has been a pleasure to work with Britta - she is very responsive and highly professional.
Everyone was very easy to work with and turned my order around quickly.
Staff confirmed before printing the order was correct, and promptly notified me when it was done.
Top-notch service with high-quality output. I am also in the printing business, as our in-plant for the company. Alphagraphics helps me with the specialty and large format things that I don't have the capability to produce. The team in Minneapolis always goes the extra mile for me and my demanding needs!
Customer service is excellent. Karen Kerrick always is ready to help when needed.
It all worked so well I will be using you again this week! Thank you so much for personally delivering the printouts at the hotel for me!
People were very helpful and friendly.
Always quick, responsive. Very happy with services and products.
Alphagraphics does a really good job in getting orders to our business in a timely manner and the finished product is always great quality!
Mikaela went above and beyond customer service for me! She made sure my sign was done to my satisfaction and she personally delivered it to me since I could not make it to pick up. Thanks so much! I appreciate her!
Wonderful communication, great prices and great product!
Your are convenient, very very prompt, excellent execution, polite, friendly and fairly priced. I will always come to you when I have the need.
I am so impressed with the speed, accuracy, and responsiveness at Alpha Graphics. Keep up the amazing work.
Ali has been awesome. Fast response and superb service! Thank you.
Britta was wonderful to work with and she was on top of it! We received our product in a very quick manner.
Great customer care and communication with me when I was ordering my stickers. Also ready very quickly and I was very happy with the stickers!
A straight forward job with a straight forward solution.
Fantastic quality and service.
I mostly corresponded with Ali at the Apple Valley location during my ordering process. She was lovely to work with and always prompt in her responses. It was my first time ordering from AlphaGraphics, so I didn’t really know what to expect. I’m thrilled to say my project came out infinitely better than I expected. I ordered a 16 x 20 print that included a photo and script. The print was crisp and the color was vibrant. Overall, I’m incredibly happy with my experience.
Everyone that has helped us, especially Jessica, has been amazing. Very timely follow-up in every order and they go the extra mile to try to get you everything you want / need. No complaints here!
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRAND IDENTITY MARKETING IN MINNEAPOLIS, MN
Branding your business is critical to your success.
You must define what you stand for and then communicate that to your customers through your collateral material, website, social media and all of your other marketing and promotional materials. If you do not have the staff to develop your brand and identity, we can help you. Our owner has been a career long marketer and has significant branding experience. We will take you through a process where we identify what is special, different and valuable about your company and from there, help you build a brand strategy. Additionally, we have four designers in Minneapolis and Plymouth who can help you execute your brand strategy through the design of your brand identity, collateral materials and website.
THE IMPORTANCE OF BRAND IDENTITY
A clear and concise brand identity is important to any marketing strategy. It’s how you connect with your targeted audience and clearly communicate the value of your services. What’s your branding telling your customers?
DEVELOPING YOUR BRAND IDENTITY
At AlphaGraphics, we have teams of communications professionals dedicated to helping your company form a unique and strong identity.
WE SPECIALIZE IN BUILDING YOUR BRAND THROUGH:
- Brand personality
- Branded storytelling
- Branded logos, letterhead, and business cards
- Branded website design
Once our team has helped develop your unique brand identity, we will then assist in communicating that identity to your audience through online marketing, email marketing, direct mail marketing, and much more.
COMMONLY ASKED QUESTIONS
HOW WILL BRANDING HELP MY BUSINESS SUCCEED?
A defined and instantly recognizable identity goes a long way towards communicating the value of your business’s services to potential customers. By building a strong brand story, you’ll also more effectively build relationships with your customers because they will recognize your brand as one they can trust.
HOW DO I CREATE MY BRAND'S PERSONALITY?
A brand’s “personality” is usually based on several positive descriptive words you want your clients to associate with your business and services. Helpful, friendly, and knowledgeable are just three examples. Once you have decided on these traits, we’ll help you create a branded personality around them.
WHY CHOOSE ALPHAGRAPHICS FOR BRANDING SERVICES?
Here at AlphaGraphics of Minneapolis, business branding is our specialty. We’re more than just a printing company. We’re a team of highly trained marketing professionals with a proven track record of client success.
YOUR NEXT STEP
If you’re ready to take your marketing strategy to a new level, contact the branding professionals at the AlphaGraphics Minneapolis business center.
Call us at (612) 340-1111 or submit a quote request online.
AREAS WE SERVE
Our Minneapolis commercial print center offers branding and identity services in Minneapolis and the west metro, including Plymouth, Minnetonka, Golden Valley, St. Louis Park and Edina.