BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Wonderful communication, great prices and great product!
Your are convenient, very very prompt, excellent execution, polite, friendly and fairly priced. I will always come to you when I have the need.
I am so impressed with the speed, accuracy, and responsiveness at Alpha Graphics. Keep up the amazing work.
Ali has been awesome. Fast response and superb service! Thank you.
Britta was wonderful to work with and she was on top of it! We received our product in a very quick manner.
Great customer care and communication with me when I was ordering my stickers. Also ready very quickly and I was very happy with the stickers!
A straight forward job with a straight forward solution.
Fantastic quality and service.
I mostly corresponded with Ali at the Apple Valley location during my ordering process. She was lovely to work with and always prompt in her responses. It was my first time ordering from AlphaGraphics, so I didn’t really know what to expect. I’m thrilled to say my project came out infinitely better than I expected. I ordered a 16 x 20 print that included a photo and script. The print was crisp and the color was vibrant. Overall, I’m incredibly happy with my experience.
Everyone that has helped us, especially Jessica, has been amazing. Very timely follow-up in every order and they go the extra mile to try to get you everything you want / need. No complaints here!
I live in Northern Utah and needed something printed for my aunt who lives near Minneapolis. Angela helped me get the document resized and ready for large-format printing. She also recommended lamination, which was genius! I also needed this on a deadline! Angela was amazing at getting things ready and printed - especially with her client at a distance! I am very impressed and my aunt was thrilled with the finished product. Thank you so much for your hard work and incredible customer service! Big kudos to Angela!!
It was convenient and easy to work with Ali and the graphic design. My needs were addressed and our final product is perfect.
Did the whole thing by email and post. Thanks for making this as easy as possible!
I had a wonderful experience working with Angela! She was incredibly knowledgeable about your products and available services, as well as options available to hang our finished product!
Kellie and the team went over and above to do a great job for me! It’s very appreciated!
Quick response, quick action, professional and clear commmunication. Excellent final product!
Jessica M was great and made sure everything was perfect about our order, including printing details and shipping times.
Kelli Anderson was very helpful! We had a weird request and she was able to find the right product for us!
Fantastic service during quotes & working with installer.
Working with AlphaGraphics was amazing. We had a vision of what quality and style we needed in order to meet our marketing needs and AlphaGraphics delivered!
Alpha Graphics is a fantastic service partner to work with. We coordinated a large, high profile project that required additional support and planning. Alpha Graphics stepped up to meet the customer's needs with outstanding product quality, reliability, and customer service. They went above and beyond to make our project a success. Thank you!
Responsive, courteous, and timely -- we have a great relationship with AlphaGraphics.
great customer service and quality for this very last minute job.
My project was small, a one time thing, and I really appreciated your working with me so we ended up with a great final results of the 2 Grad posters, but within a reasonable cost. Great job. Thanks
Amazing service. So kind and friendly!
Great service & great product results!
Service was great. I was in a bind and needed help pretty quickly. From the time the telephone was answered until I picked up my documents two hours later, everything was quick and smooth. Customer service was great. I was at a FedEx Kinkos office getting poor service when I did a search on my phone on google, found you and telephoned. Thank you!
Just a great experience -- Kellie was professional, knowledgeable, helpful, responsive, polite. Will be getting in touch with her for any future printing needs. Thanks!
Very fast response time and they make sure the products are exactly what you are looking for!
Response time is always so quick and the final product never disappoints!
I had top notch service and help with my request. Ali was prompt with getting me the information I needed and then following up.
Simple, friendly and efficient.
Excellent customer service from start to finish. Project came in very timely and superior quality.
Jessica was timely and efficient! She understood our needs, and she was able to pivot last minute when we needed to change our order from a pickup to a delivery.
The team at AlphaGraphics is always wonderful to work with. They make every effort to accommodate any request.
I've gone through multiple reps there, all have been great to work with!
Very quick customer service. I remember when I submitted my quote with them, I received a phone call within 5 minutes. Will definitely use again.
Kellie and Britta were awesome! The on-site installer did an amazing job too.
Many thanks to Steve and his team for taking care of our clients' needs, great job!
Kelly was super helpful and friendly
My experience has been very positive. Staff is extremely friendly and helpful.
Very accommodating I had to order more product. They got it ready for me the same day.
Always a great experience working with alphagraphics.
It was so easy to get a quote, work with the graphics template, and pick up our order. Thank you!
Great responsiveness and great quality.
Steve was very helpful solving one "small /big" problem we had. I really appreciate his diligence to solve the problem.
Kellie was the customer service specialist who helped me put together a few posters and programs for my wedding. She was very helpful and extremely efficient in her communications to ensure that my expedited timeline was met. I would recommend working with Alpha Graphics to anyone who has any creative/printing needs.
Professional and Prompt! Thank you!
Britta is always very helpful, flexible, and quick to respond. We are provided with high quality products.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRAND IDENTITY MARKETING IN MINNEAPOLIS, MN
Branding your business is critical to your success.
You must define what you stand for and then communicate that to your customers through your collateral material, website, social media and all of your other marketing and promotional materials. If you do not have the staff to develop your brand and identity, we can help you. Our owner has been a career long marketer and has significant branding experience. We will take you through a process where we identify what is special, different and valuable about your company and from there, help you build a brand strategy. Additionally, we have four designers in Minneapolis and Plymouth who can help you execute your brand strategy through the design of your brand identity, collateral materials and website.
THE IMPORTANCE OF BRAND IDENTITY
A clear and concise brand identity is important to any marketing strategy. It’s how you connect with your targeted audience and clearly communicate the value of your services. What’s your branding telling your customers?
DEVELOPING YOUR BRAND IDENTITY
At AlphaGraphics, we have teams of communications professionals dedicated to helping your company form a unique and strong identity.
WE SPECIALIZE IN BUILDING YOUR BRAND THROUGH:
- Brand personality
- Branded storytelling
- Branded logos, letterhead, and business cards
- Branded website design
Once our team has helped develop your unique brand identity, we will then assist in communicating that identity to your audience through online marketing, email marketing, direct mail marketing, and much more.
COMMONLY ASKED QUESTIONS
HOW WILL BRANDING HELP MY BUSINESS SUCCEED?
A defined and instantly recognizable identity goes a long way towards communicating the value of your business’s services to potential customers. By building a strong brand story, you’ll also more effectively build relationships with your customers because they will recognize your brand as one they can trust.
HOW DO I CREATE MY BRAND'S PERSONALITY?
A brand’s “personality” is usually based on several positive descriptive words you want your clients to associate with your business and services. Helpful, friendly, and knowledgeable are just three examples. Once you have decided on these traits, we’ll help you create a branded personality around them.
WHY CHOOSE ALPHAGRAPHICS FOR BRANDING SERVICES?
Here at AlphaGraphics of Minneapolis, business branding is our specialty. We’re more than just a printing company. We’re a team of highly trained marketing professionals with a proven track record of client success.
YOUR NEXT STEP
If you’re ready to take your marketing strategy to a new level, contact the branding professionals at the AlphaGraphics Minneapolis business center.
Call us at (612) 340-1111 or submit a quote request online.
AREAS WE SERVE
Our Minneapolis commercial print center offers branding and identity services in Minneapolis and the west metro, including Plymouth, Minnetonka, Golden Valley, St. Louis Park and Edina.