BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
I found the price fair and the end product, especially considering the scaling and color correction, very accurate
Anthony R. Anthony Ribbe
always helpful and friendly! they have all our 'printed' materials on file and it's easy to ask for more copies of anything!
Patricia G. Arlington Family Practice
I absolutely loved the business cards and the very quick turnaround time! I look forward to doing more business with you!
Nanisha H. Nanisha Hollimon
Good friendly service.
Royce S. Sun Pro
I do recommend you all the time! Thank you for all you do!
Fran M. OPEN ARMS
You always come through with great products.
Ricardo M. RICARDO MILLER CHILDREN'S MINISTRY
WEB SITE WAS GLITCHY I HAD TO ENTER THE INFORMATION MULTIPLE TIMES
John M. PROPERTY DAMAGE APPRAISERS INC.
We have had fantastic service with your team! Thank you!
Stacey E. Trakka Systems
We had some late changes to our Annual Report, which were taken care of promptly. Even with only 2 days of the original print request deadline, it was still met.
Anita M. LAS COLINAS ASSOCIATION
Always great working with Alpha Graphics. Products are always on-time, on-brand and on-quality.
Len J. Airbus Helicopters (General Use)
I recommend you any chance I get we have worked with you for years and your customer service Melanie Lavender and quality of work have always been wonderful (the delivery driver is great).
Helen G. Winn Sales
The signs were perfect and did exactly what I envisioned. You also do excellent work for our clinic,for which we thank you
Joe S. Joe Swift
We have been using Alphagraphics for our business needs for a long time and have always been happy with the product they provide.
Jaime W. FRANKLYN ALEXANDER D.D.S.
I appreciated Alex' help with all of the back and forth we had to do regarding the indicia for the window envelopes. The process was made much smoother with all of his assistance.
Shanda S. METRO EXPRESS SERVICE LLC
Very impressed with your quick service
Brenda L. WoW
I think you guys do great work!
Marla B. National Black Coalition (NBCFAE)
When I place an order, emails are answered promptly. If anything has to be changed, they send an email that you can either accept as is, or change it. Saves a ton of time.
Angela M. LUCK OPTICAL
Super friendly. I love the personalized delivery. Alex does a really great job in ensuring that your order is exactly what you asked for. The finished products (embossers, stamps) are perfect.
Debbie S. Arlington Independent School -
I've been using Alpha Graphics, and it's predecessor, for well over 15 years. They have done a variety of printing jobs for my 3 companies and have never once produced anything less than great results.
Jerry H. Digitalsky Audio Video
Super fast turnaround time. Our on-site rep Gustavo Figueroa at Airbus Helicopters in Grand Prairie was very professional and made sure to keep me informed with the status of my order.
Monique T. LOGISTICS SUPPORT-10330 (AHI)
You all are always very professional, nice and patient with me on my order.
Michelle M. ARTISAN MOISTURE PROTECTION
The sales rep was very courteous and efficient.
Sue F. LAKE ARLINGTON BAPTIST CHURCH
Helpful and courteous staff
Shelly M. Arlington-Mansfield Area YMCA
Excellent service, the turnaround time for our annual spring and fall mailings are fantastic. I love working with Melanie and the staff. Thank you!
Lori S. Sundeck Products USA
I have always had great experiences with you and will certainly continue to use you in the future. I have also had several friends ask me where I get my printing done and I am always happy to tell them at Alphagraphics.
Lynnette W. Lynnette Wilkinson
Courteous, accommodating, staff. Prompt on time delivery.
Hassan H. Hassan Halaby
Great Job Guys!
Erika M. MATHESON TRI-GAS (IRWINDALE CA)
This project turned out amazing. We discussed using a thicker paper. It is harder to keep closed but the firms at career day said it was nice because they didn't have to struggle flipping the pages. One even asked me what type of paper it was.
Ashley F. Ashley Foster
Shonna is great as well as Courtney
Charlotte N. JOERNS HEALTHCARE
on time deliveries.
Benjamin L. JOERNS HEALTHCARE
I like the portal for ordering.
Leigh A. AUGRA CORPORATION
Always get great service from these guys! If there ever is an issue they are very quick to resolve the issue!
Laurie P. AMERICAN EAGLE BUILDERS INC.
Craig Oslos was great to work with, very responsive and delivered a quality product before our deadline. thanks!
Leigh A. Airbus Helicopters (General Use)
We wanted to do a test run working with Alpha graphics to see what an experience with them would be like. We weren't disappointed! We had great communication, and quality, through the entire experience.
Tiffani H. Parrish Hare Electrical Supply
The convenience and promptness of ordering our business cards made the process enjoyable and pleasing.
Ken W. Kenneth Watkins
Shonna is very quick to respond and is always very helpful!
Katie F. ELEVATE
Ordering was a breeze with Melanie, the Alphagraphic representative. Answered all my questions and delivery was just as expected, without delay.
Sendy S. Mid-Cities Home Medical Delivery Service
I like using Alphagraphics, I switched almost 10 years ago from another printing company, they were the only ones that not only had better pricing but were also able to help with my logo, better quality and better customer service.
Vanessa R. Physician's Joint Resources (PJR)
didn't have the poster ready for my event because of sizing, but the end product was perfect and worth those few days to get it right
Ingrid M. Ingrid Massingill
Work was well done.
Jay S. Texas Animal Control Association
Alpha Graphics always provides excellent customer service!!
Nancy B. Dental Health Of Arlington
Always love working with Melanie for years
Kelly L. Kelly Lott Productions
Great, quick and very satisfying to my needs
Ernesto S. Ernesto Salas
I like the personal but very professional quality of service that I receive from your sales staff. They are always very helpful and willing to go to the extra effort to make sure I'm happy with the results.
Charlotte M. Louise Heinze Building Co. Inc.
Excellent service and quality. Will definitely be back.
Steve L. Stevie D's Cheesesteak LLC
The representative was very polite and provided good customer service to us.
Estella F. South Texas Vo-Tech - McAllen
Alpha graphics makes very high quality products and their staff is even better. I needed some work done quick and their CSR Craig Oslos took care of my request immediately. I appreciate the quick and easy service as well as the quality of the product I received. Extremely satisfied customer and highly recommend them.
Rene A. Cummins
I greatly value Melanie and her coworkers. They make ordering needed items a breeze and are always a pleasure to work with. The gentleman who delivers is always very courteous and prompt with orders. Great team all around!
Susan L. Dirt-Tech Construction & Excavation
I was dealing with Sandra in the past and was sad that she left, although very happy for her retirement! Switching over to Alex was a breeze and we are very happy with communication and support.
Ashley B. Allergy & Asthma Center of The Metroplex
The product and service you provide meet our requests and requirements. I have in the past had difficulties receiving a response to a quote request or questions regarding products.
Sheilah L. ACF TARP & AWNING
BRAND IDENTITY SERVICES IN ARLINGTON
When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought?
In any marketing campaign, your brand will influence every element for better or worse, making brand identity a vital consideration in any marketing application. By partnering with the marketing team at AlphaGraphics, you’ll receive professional guidance in developing and establishing the five elements critical to any brand identity.
THE 5 ELEMENTS TO BRAND IDENTITY ARE:
- Brand Position
- Brand Personality
- Brand Promise
- Brand Story
- Brand Associations
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING AND IDENTITY IN ARLINGTON, TX
Do you know your brand identity? If you don’t know how to define your brand, then your customers definitely don’t either. Having consistent, clear messaging makes your business stand out and is critical to endurance in the marketplace.
Brand recognition doesn’t happen automatically. Focused action and streamlined messaging builds a business over time. The foundation of your whole company is based on solid branding. Your target audience should associate you with feelings of trust, reliability and enduring success. The AlphaGraphics team in Arlington will help you develop and promote strong brand messaging that tells customers who you are.
ALPHAGRAPHICS BRANDING AND IDENTITY SERVICES
Through a comprehensive business plan, you’ll show potential customers what your business is all about. When this is successful, customers will come to you for solutions.
OUR BRANDING & IDENTITY SERVICES INCLUDE:
- Letterhead, business cards and envelopes
- Logo design and consultation
- Website design and development
- Promotional products
- Brochures, posters and banners
- Sales and marketing collateral
- Email marketing
THE 5 KEY ELEMENTS OF BRAND IDENTITY
Brand Promise: What customers gain when they buy from you and the feelings they experience when using your products or services. Each interaction must reflect your brand promise.
Brand Position: The unique value of your brand and what sets it apart from the competition. Should answer the following: What does your organization do, why and for whom?
Brand Personality: Consumers judge your brand by its specific traits and characteristics.
Brand Story: This is the history of your business, which defines your brand. Allowing customers to know your story helps build relationships while highlighting products and services.
Brand Associations: The tangible things that make up your image. Logos, colors, fonts, taglines and design should all support the brand promise.
CALL ALPHAGRAPHICS NOW
After positioning yourself as an industry expert, customers will want even more positive experiences with your brand. This allows you the economic leverage to successfully market new products and services and update current ones. And when clients like your brand, they’ll want to send friends to your business as well. Request a free quote from AlphaGraphics in Arlington today, or give us a call at (817) 860-2679 to learn how you can increase profitability by focusing on your brand.