BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Carl N. Frontier Products Inc.
Melanie has been great at keeping up with my orders and can handle a challenge, thanks for being great at what you do.
Kaiti W. PSK LLP
Our order was filled efficiently and accurately
Ken W. Kenneth Watkins
Even during the CO19 Alpha Graphics was able to get my order processed quickly and the quality was incredible. Thanks
Ruth B. Front Real Estate
It was all good. Thanks
Phillip S. PROPERTY DAMAGE APPRAISERS INC.
I have been satisfied with the level of customer service given by alphagraphics.
James C. Platt College - Moore (330) (ANC)
Sara H. UROLOGY PARTNERS OF NORTH TEXAS
Just small things to improve the ease of ordering from beginning to end (however, Lynn has responded positively when addressed): delivery issues (that led to a pick-up), missing paperwork, and details missing on our packing slips.
Keris C. WATSON USA INC.
We need a our printing done in a rush and it was!
Donna K. FRAZIER ROOFING & GUTTERING CO.
Always very friendly and on time with deadlines.
Jeff A. COOPER STREET CAR WASH
They did a KILLER job on my mind-blowing wall graphic. I had a huge one done and it is seriously breathtaking. God bless them for all their hard work!
Delissa O. Medical Coding Academy
Always a pleasure working with Alpha Graphics and with my representative Lynn Lancaster- she always replies quickly to my needs.
Sherry H. EULESS AERO
Always a good experience working with Alpha Graphics.
Marc H. Airbus Helicopters (General Use)
Your promptness of processing my order! Love having Lynn back:)
Brenda P. Grant Air Conditioning
Alex was very professional and conscientious!
John S. WOW BBQ Sauce
everthing went very smooth,
John L. Ark Welding and Industrial Supply
Alphagraphics is the only printing company that we use. Our material is done quickly and always correct the first time.
Jill A. Fort Worth Eye Associates
You guys were very quick when I needed it! Thank you!
Daniel B. Daniel C. Bush DDS
Mark, Great product and terrific service! I was hardly through the door when Alex greeted me. He efficiently but personably gathered info for my order. A proof review in a short day or two with a revision and I was picking up my order in almost no time. I had a quick email exchange with Gabriela in accounting whose records looked like I had not completed payment. She apologized after we realized I had followed my failed online attempt to pay (should have used something other than my iPhone) with a phone call during which Alex received my payment information and marked the invoice “paid.” Great interactions with Alex and Gabriela. Well done! Love my new business cards. Will be back. Keep up the good work. Richard
Richard B. Richard A. Brown
When I called and about the quote , the person I spoke with helped me very specifically and knew exactly how to walk me through all I needed!
Jessica G. Arlington Independent School -
The staff at AlphaGraphics is quick and precise. I've never had a problem with an order.
Tara R. ROLLING HILLS COUNTRY CLUB
Mark Lee and his team repeatedly provide consistent high quality work. I've ordered from cheaper printers and got what I paid for, cheaper quality that sometimes reflected poorly on my business. For top quality, turn ot Alpha Graphics Arlington
Kevin K. Transparent Energy Quotes
Bobby B. Indian Rubber Company
You guys are great! Alex always does a great job.
Pele, N. Paul Davis
Melanie is always prompt in processing our orders. She goes the extra mile for us and we can always depend on great quality.
Aundria B. GTech Provision Ind.
The Alpha Graphics team continues to provide the highest quality of products and support. I've been using them for over 16 years and have never been disappointed. Top notch outfit!
Linda R. Turbomeca USA - Technical Publications
The team consistently meets our deadlines and provides fantastic service. Recently, we required a special size of card stock. I contacted several vendors who could not support. Alphagraphics had the card stock required and shipped quickly. The card stock was unique in that I sourced it--luckily I thought of Alphagraphics. Your team supported flawlessly.
Theresa B. Airbus Helicopters (General Use)
Shonna was very easy to talk to and knew what I needed. Very experienced and professional.
Dena G. HIGHTOWER SERVICE INC.
We periodically use Alpha Graphics for different projects we have throughout the year. As a local business, we are happy to support other local businesses.
Melissa C. Leland's Wallpaper
Have always provided quality printing with wonderful customer service.
Helen G. Winn Sales
Very responsive. Quality work.
Richard S. MidAmerican Energy Services LLC
Great job! Will definitely return for further graphic needs in the future.
Angel .. Angel.
This is a very well managed facility. We had a very nice lady named Melanie Lavender greet my wife and I as we walked in. Everyone in this facility is very helpful and polite with a hassle free experience. We will definitely be repeat customers
Paul M. Big Daddy & Sons Power Washing
Very good job of important personal requirement.
Reg T. Main Street Inc.
Alexis A. Arlington Family Health Pavilion P.A.
Shonna is amazing! She Responds to me within minutes when I send her email her. She is on point so glad she has my account
Emilie H. AVANTE SALON & DAY SPA
Shonna is a literal rockstar. Every vision I had in paper goods for our wedding was executed perfectly and quickly. She even gave me ideas and fixed minor things without being prompted to do so. I have recommended Alpha Graphics to every single one of my friends getting married. The best customer service, incredible creativity and the friendliest staff that is eager to get your vision on paper! I will use them again in the future without any hesitation!
Hanna B. Hanna Brown
Super easy to tailor the design and fast turn around. My emails are always responded to quickly. Very professional.
Dr. J. Peak Performance Chiropractic
Shonda was able to accommodate readily with fast turnaround.
Steve A. SMI ENERGY
I like having a contact to work with that is available for my questions, concerns, and needs.
Aileen R. PERKINS ENGINEERING
Shonna is absoutely wonderful and always has been it is always a pleasure and so easy to work with her , quick , efficent and knows her customers!!!
Keely K. ROOFING & SIDING SPECIALIST INC.
Exceptional service from the staff at Alphagraphics.
Carl N. Frontier Products Inc.
Even with the transition of your reps; the customer service provided to us has been great. Lynn is our new rep and her customer service is on point with response time and quality and delivery of orders.
Jo A. South Texas Vo-Tech - San Antonio
We had a couple of issues on what we wanted during the design phase which is to be expected but I was impress on how quick the made the corrections and got me the final proofs.
John H. A-Affordable Storage
You looked up my past orders quickly and it only took a short phone call.
Deanna .. Door Tech of Texas Inc.
Simply the best
Joel C. Vision City-Dallas
I am very pleased with the great level of customer service I continue to receive from Shonna. She continues to go above and beyond and we are very appreciative!
Katie F. ELEVATE
Always a good experience. If I do have issues never a problem getting it fixed.
Laurie P. AMERICAN EAGLE BUILDERS INC.
I love the way you guys work hard to make sure everything is right and every project is the best it can be.
Monty B. Crossing DFW The
AlphaGraphics is my Go To for our company printing needs. Melanie Lavender makes the process very smooth and is a saving grace when super busy. I can reach out to her, place an order request, review it and know it will be exactly what we were looking for while also being reasonably priced for our office budget. Thank you Melanie and the entire team for your hard work. We appreciate it!
Susan L. Dirt-Tech Construction & Excavation
BRAND IDENTITY SERVICES IN ARLINGTON
When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought?
In any marketing campaign, your brand will influence every element for better or worse, making brand identity a vital consideration in any marketing application. By partnering with the marketing team at AlphaGraphics, you’ll receive professional guidance in developing and establishing the five elements critical to any brand identity.
THE 5 ELEMENTS TO BRAND IDENTITY ARE:
- Brand Position
- Brand Personality
- Brand Promise
- Brand Story
- Brand Associations
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING AND IDENTITY IN ARLINGTON, TX
Do you know your brand identity? If you don’t know how to define your brand, then your customers definitely don’t either. Having consistent, clear messaging makes your business stand out and is critical to endurance in the marketplace.
Brand recognition doesn’t happen automatically. Focused action and streamlined messaging builds a business over time. The foundation of your whole company is based on solid branding. Your target audience should associate you with feelings of trust, reliability and enduring success. The AlphaGraphics team in Arlington will help you develop and promote strong brand messaging that tells customers who you are.
ALPHAGRAPHICS BRANDING AND IDENTITY SERVICES
Through a comprehensive business plan, you’ll show potential customers what your business is all about. When this is successful, customers will come to you for solutions.
OUR BRANDING & IDENTITY SERVICES INCLUDE:
- Letterhead, business cards and envelopes
- Logo design and consultation
- Website design and development
- Promotional products
- Brochures, posters and banners
- Sales and marketing collateral
- Email marketing
THE 5 KEY ELEMENTS OF BRAND IDENTITY
Brand Promise: What customers gain when they buy from you and the feelings they experience when using your products or services. Each interaction must reflect your brand promise.
Brand Position: The unique value of your brand and what sets it apart from the competition. Should answer the following: What does your organization do, why and for whom?
Brand Personality: Consumers judge your brand by its specific traits and characteristics.
Brand Story: This is the history of your business, which defines your brand. Allowing customers to know your story helps build relationships while highlighting products and services.
Brand Associations: The tangible things that make up your image. Logos, colors, fonts, taglines and design should all support the brand promise.
CALL ALPHAGRAPHICS NOW
After positioning yourself as an industry expert, customers will want even more positive experiences with your brand. This allows you the economic leverage to successfully market new products and services and update current ones. And when clients like your brand, they’ll want to send friends to your business as well. Request a free quote from AlphaGraphics in Arlington today, or give us a call at (817) 860-2679 to learn how you can increase profitability by focusing on your brand.