BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
I like using Alphagraphics, I switched almost 10 years ago from another printing company, they were the only ones that not only had better pricing but were also able to help with my logo, better quality and better customer service.
Vanessa R. Physician's Joint Resources (PJR)
Work was well done.
Jay S. Texas Animal Control Association
Alpha Graphics always provides excellent customer service!!
Nancy B. Dental Health Of Arlington
Always love working with Melanie for years
Kelly L. Kelly Lott Productions
Great, quick and very satisfying to my needs
Ernesto S. Ernesto Salas
I like the personal but very professional quality of service that I receive from your sales staff. They are always very helpful and willing to go to the extra effort to make sure I'm happy with the results.
Charlotte M. Louise Heinze Building Co. Inc.
Excellent service and quality. Will definitely be back.
Steve L. Stevie D's Cheesesteak LLC
The representative was very polite and provided good customer service to us.
Estella F. South Texas Vo-Tech - McAllen
Alpha graphics makes very high quality products and their staff is even better. I needed some work done quick and their CSR Craig Oslos took care of my request immediately. I appreciate the quick and easy service as well as the quality of the product I received. Extremely satisfied customer and highly recommend them.
Rene A. Cummins
I greatly value Melanie and her coworkers. They make ordering needed items a breeze and are always a pleasure to work with. The gentleman who delivers is always very courteous and prompt with orders. Great team all around!
Susan L. Dirt-Tech Construction & Excavation
I was dealing with Sandra in the past and was sad that she left, although very happy for her retirement! Switching over to Alex was a breeze and we are very happy with communication and support.
Ashley B. Allergy & Asthma Center of The Metroplex
The product and service you provide meet our requests and requirements. I have in the past had difficulties receiving a response to a quote request or questions regarding products.
Sheilah L. ACF TARP & AWNING
Melanie is the greatest
Steven B. S & T Landscape
Was in a bind. Ran out of envelopes and my old printing company had gone out of business. Had to start from scratch. They made them perfectly and had them to me quicker than I expected. Date they promised was exactly when we got them (and they delivered them too!) Really got me out of a bind!!
Patti B. Summit Industries
Been doing business with AG for years. Consistently excellent quality of work, service and responsiveness and the people are professional and great to work with.
Linda R. Turbomeca USA - Technical Publications
Very grateful for the time and effort put into making this job a success. The brochure looks great.I definitely will use you again.
Karen C. Karen Cooper
easy to work with
Bobby B. Indian Rubber Company
Alpha Graohics did an amazing job. They were quick with our quote, order and delivery was just on time as expected. We will use them for all our printing needs from now on!
Kristy M. Epic Waters Indoor Waterpark
We have always been pleased with the products we receive from Alpha Graphics. They are pleasant to work with and the ordering process has been easy.
Jaime W. FRANKLYN ALEXANDER D.D.S.
great customer service at the counter and through email. options were suggested for the finished product. I loved the result!
Joann N. Joann Neven
I walked in the first time and was greeted by Shanna and her kindness shower she was. Intersted in my needs.. Took care of me and got the product I needed back to me before the time i needed it. Great service
Dr. M. Andritz Separation Inc.
I always love coming to Alphagraphics for my print needs. Melanie is amazing at what she does and is so very helpful and understanding.
Sarah R. AFCU
Quality products every time, very easy to work with!
Liz H. SANFORD OAKS ANIMAL CLINIC
Lynn has always been very helpful.
Brenda G. Doskocil Pet Products
All of my companies use AlphaGraphics for all of our printing needs. We value them as one of our top performing vendors.
Jerry H. Digitalsky Audio Video
I am very pleased with your quality and the price is competitive. Customer service is always wonderful.
Helen G. Winn Sales
Perfect!!!!!
Rosie C. The Mount Olive Baptist Church
I've worked with Shonna on two projects and she has been incredible to work with, super responsive and ready to dive in!
Andrea C. Andrea Cardillo
Great follow up. Easy to reach. No hassle, flexible and quick service. Easy to work with. I highly recommend.
Chuck G. Summit Placement Service
I have always received quick and helpful responses.
Rebekah J. WESCO INTEGRATED SUPPLY INC
Shonna has always been very helpful
Dr. K. Matlock Vision Center
Simple procedure to re-order business cards. Thanks!
Brian D. PROPERTY DAMAGE APPRAISERS, INC.
Quick response. Accurate information. Very friendly to work with!!
Shelby F. etc group
Great service, great personnel, reliable and dependable. After many years of service never considered anyone else....Thanks
Joel C. Vision City-Dallas
Very prompt service levels everytime I have used this provider.
Kelly H. Platt College - OKC North (310)
We sent over what we wanted and received exactly what we wanted! Great customer service and fast turnaround!
Megan A. Arlington Independent School -
I asked you to make an adjustment on where to put the perforation on the cards. On the last order, the perforation was too close to the spiral holes. You all did a good job making the correction.
Pam .. ADVANCED KIDNEY CARE
You them for all me printing needs.The best in the DFW area. Fair prices...
Stephen B. MIKAELA ENTERPRISES
Lynn has been great to work with
Bud T. ARLINGTON WEST ROTARY
EMPLOYEES WERE PROFESSIONAL AND COURTEOUS, MY ORDER WAS DONE RIGHT TO MY SATISFACTION AND READY AT THE TIME PROMISED.
Chris A. Remcare Pharmacy
Always a pleasure doing business with your location.
Johnny R. Trinity Review Services
extremely happy with my customer service rep.
Les M. Old Capital Lending
We've been ordering from your company for years and it's been a great experience.
Letishia D. Sleepy Hollow Apartment Homes
Alphagraphics always does a great and quick job! Thanks
Christina H. PMI Property Management
friendly, always proceses our order in a timely fashion.
Robyn F. Wikoff Color Corp.
Lynn was fabulous. She quoted the project quickly and delivery was prompt. We will absolutely use AlphaGraphics for our next event.
Debbie M. Helping Restore Ability
Awesome customer service with Shonna
Kimberly M. JOERNS HEALTHCARE
We appreciate the quick turnaround / delivery of our orders.
Jenny W. ARLINGTON ANIMAL HOSPITAL
Wonderful experience, felt like family. I will be back.
Gladys M. I M Terrell Reunion Committee
quick easy ..perfect everytime
Travis M. Southern Shingles/SRS Distribution
BRAND IDENTITY SERVICES IN ARLINGTON
When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought?
In any marketing campaign, your brand will influence every element for better or worse, making brand identity a vital consideration in any marketing application. By partnering with the marketing team at AlphaGraphics, you’ll receive professional guidance in developing and establishing the five elements critical to any brand identity.
THE 5 ELEMENTS TO BRAND IDENTITY ARE:
- Brand Position
- Brand Personality
- Brand Promise
- Brand Story
- Brand Associations
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING AND IDENTITY IN ARLINGTON, TX
Do you know your brand identity? If you don’t know how to define your brand, then your customers definitely don’t either. Having consistent, clear messaging makes your business stand out and is critical to endurance in the marketplace.
Brand recognition doesn’t happen automatically. Focused action and streamlined messaging builds a business over time. The foundation of your whole company is based on solid branding. Your target audience should associate you with feelings of trust, reliability and enduring success. The AlphaGraphics team in Arlington will help you develop and promote strong brand messaging that tells customers who you are.
ALPHAGRAPHICS BRANDING AND IDENTITY SERVICES
Through a comprehensive business plan, you’ll show potential customers what your business is all about. When this is successful, customers will come to you for solutions.
OUR BRANDING & IDENTITY SERVICES INCLUDE:
- Letterhead, business cards and envelopes
- Logo design and consultation
- Website design and development
- Promotional products
- Brochures, posters and banners
- Sales and marketing collateral
- Email marketing
THE 5 KEY ELEMENTS OF BRAND IDENTITY
Brand Promise: What customers gain when they buy from you and the feelings they experience when using your products or services. Each interaction must reflect your brand promise.
Brand Position: The unique value of your brand and what sets it apart from the competition. Should answer the following: What does your organization do, why and for whom?
Brand Personality: Consumers judge your brand by its specific traits and characteristics.
Brand Story: This is the history of your business, which defines your brand. Allowing customers to know your story helps build relationships while highlighting products and services.
Brand Associations: The tangible things that make up your image. Logos, colors, fonts, taglines and design should all support the brand promise.
CALL ALPHAGRAPHICS NOW
After positioning yourself as an industry expert, customers will want even more positive experiences with your brand. This allows you the economic leverage to successfully market new products and services and update current ones. And when clients like your brand, they’ll want to send friends to your business as well. Request a free quote from AlphaGraphics in Arlington today, or give us a call at (817) 860-2679 to learn how you can increase profitability by focusing on your brand.