Personalized URLs

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers.

PURLs make your marketing campaigns personal

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting a

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually.

PURL marketing makes it possible to:
  • Improve response rates
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Connect with potential customers in a fun, interactive way interrupted by you, customers and prospects will actively seek to engage in a dialogue.

How do personalized URLs work?

Send direct mail piece or email containing a PURL and incentive to a targeted list.

Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

Data is collected for follow-up, lead generation, and prize delivery.

Common questions

How will it help my business?
Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

Why choose AlphaGraphics?
Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.


We’ve all been there. Sorting through the mail while we stand over the garbage can. All the obvious junk mail goes right in the bin without a second thought. Since we all know the key to great marketing is being able to speak the same language as your customer, it’s just not that easy to do with so many potential customers out there. How on earth can you create a message to reach each one?

This is where the marketing experts at your Arlington, Texas AlphaGraphics can show you the power of PURLs and personalized marketing. This brilliant technology allows you to customize a direct mail piece, flyer, email or SMS text message with a customer’s name and other info and point them to a website that provides a custom message or offering just for them.


With the advances in technology, businesses have the benefit of reaching and interacting with their customers in ways never before possible. PURLs can even create two-way conversations with their customers to improve services as well as grow sales. In addition to getting more personal with your marketing, here are a few other benefits of PURLs you might not have thought of:

  • Connect with potential customers in a new, exciting way
  • Improve customer response rates
  • Gather and update key consumer information
  • Track customer activity and preferences
  • More accurately measure marketing success


So, instead of making your customer feel “interrupted” by your marketing, start a dialogue by getting more personal with them. If it sounds complicated, just turn to your Arlington, TX AlphaGraphics for more details. Give us a call at (817) 860-2679 or visit our website to request a free quote. Soon, you’ll see just how easy it can be to get “up close and personal” with each prospect.

Let us help you get started

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