Branding & Identity

Establish a look and feel for your brand that represents your values, your business, and what you have to offer.

BRAND IDENTITY SERVICES IN ARLINGTON

When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought?

In any marketing campaign, your brand will influence every element for better or worse, making brand identity a vital consideration in any marketing application. By partnering with the marketing team at AlphaGraphics, you’ll receive professional guidance in developing and establishing the five elements critical to any brand identity.

THE 5 ELEMENTS TO BRAND IDENTITY ARE: 

  • Brand Position
  • Brand Personality
  • Brand Promise
  • Brand Story
  • Brand Associations

A consistent brand message is key to your business

What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.

Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.

Our branding and identity services include:
  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.

Five elements of your brand identity

  • Brand promise. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
  • Brand position. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
  • Brand personality. Like a person, consumers judge your brand by its unique characteristics and traits.
  • Brand story. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
  • Brand associations. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

BRANDING AND IDENTITY IN ARLINGTON, TX

Do you know your brand identity? If you don’t know how to define your brand, then your customers definitely don’t either. Having consistent, clear messaging makes your business stand out and is critical to endurance in the marketplace.


Brand recognition doesn’t happen automatically. Focused action and streamlined messaging builds a business over time. The foundation of your whole company is based on solid branding. Your target audience should associate you with feelings of trust, reliability and enduring success. The AlphaGraphics team in Arlington will help you develop and promote strong brand messaging that tells customers who you are.

ALPHAGRAPHICS BRANDING AND IDENTITY SERVICES

 

Through a comprehensive business plan, you’ll show potential customers what your business is all about. When this is successful, customers will come to you for solutions.

OUR BRANDING & IDENTITY SERVICES INCLUDE:

  • Letterhead, business cards and envelopes
  • Logo design and consultation
  • Website design and development
  • Promotional products
  • Brochures, posters and banners
  • Sales and marketing collateral
  • Email marketing

THE 5 KEY ELEMENTS OF BRAND IDENTITY

  1. Brand Promise: What customers gain when they buy from you and the feelings they experience when using your products or services. Each interaction must reflect your brand promise.

  2. Brand Position: The unique value of your brand and what sets it apart from the competition. Should answer the following: What does your organization do, why and for whom?

  3. Brand Personality: Consumers judge your brand by its specific traits and characteristics.

  4. Brand Story: This is the history of your business, which defines your brand. Allowing customers to know your story helps build relationships while highlighting products and services.

  5. Brand Associations: The tangible things that make up your image. Logos, colors, fonts, taglines and design should all support the brand promise.

Let us help you get started

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2407 S. Cooper St., Arlington, Texas 76015 US
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