Customer Retention & Reactivation

AlphaGraphics can help you maintain and renew business relationships through loyalty programs, incentive programs, promotional products, direct mail marketing, newsletters, and email marketing.

Re-energize your customer outreach

Keeping customers engaged and reintroducing your business to former clients is critical to staying profitable. Having a solid customer retention and reactivation strategy in place will ensure that no one slips through the cracks.

Our marketing team specializes in maintaining and renewing business relationships

The goal is simple—stay top-of-mind with your customers so there’s no question who to call when they have a need.

Acheiving this goal, requires consistent and relevant communications to your top customers, backed by a sound marketing strategy. By anticipating and regularly meeting their needs, clients will not only come back again and again, but they’ll tell all their friends!

Customer retention and re-activation services:

  • Loyalty and incentive programs
  • Promotional products for drawings or special events
  • Direct mail marketing
  • Newsletters
  • Email marketing

Tips to get clients back

  • Identify your target segment: How long ago did they buy?
  • Set your goals: Introduce them to new products or services, or encourage them to buy updates for previous purchases.
  • Know why they lapsed: Was it price, or lack of interest in your offerings?
  • Use what you know: Craft messages and content relevent to their interests.
  • Make it easy: Streamline reactivation processes.
  • Communicate on all fronts: Make the most of traditional and online platforms.


Most of us who serve customers daily know that customer retention and reactivating past customers are very important parts of customer service. How do you approach customer retention? Do you periodically communicate with your customers, either through direct meetings, emails, social media or direct mail pieces? How do you stay “in front” of your customers with valuable information, without over-communicating? 

As much as we wish it wouldn’t happen, sometimes customers stop ordering. We don’t always know why. Sometimes it may be because key contact took a new position, or because a customer is acquired by another company, or other reasons out of our control.  Or, a customer might stop ordering because of a poor experience, sometimes that you may not even be aware of. Whatever the reason a customer may go quiet, one thing is for sure, you would like to find a way to reactivate them. 

What do the challenges and customer retention and customer reactivation have in common? Communication! What is the best way to retain an existing customer? First, of course, you need to deliver great quality, value and service.   Assuming you do those things, you also need to communicate with your existing customers. Let them know you are there and ready to serve them whenever they need you. Let them know about new products, new services and promotional offers. Whenever you have something valuable to let your customers know about, tell them! We can help you communicate with your customers and retain them in many ways, including helping you with printed pieces that communicate to the customers: newsletters, brochures, flyers, postcards or event invitations. We can also help you with web design, web content, social media and email campaigns. Whatever your customer retention communication needs, we can help.

Similarly, if you are trying to reactivate some customers, many of the same tools you would use to retain a customer can be used to reactivate customers, of course with a different message. You can reach inactive customers with postcards, emails, brochures, flyers, newsletters, and event invitations. We can help you with all of your inactive customer communication needs.

Let us help you get started

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