Trade Shows

When you attend a trade show, your booth, signage and printed materials represent your brand. They should grab visitors’ attention and make them want to know more.

Make your booth the talk of the expo with custom trade show materials.

Are your current displays drawing qualified leads to achieve your revenue goals?

AlphaGraphics can help! Our team of marketing professionals can help you develop a strategy that ensures all of your marketing materials present one effective, cohesive message.

Don't settle for a plain trade show booth

Vivid, alluring graphics draw conclusions in viewers’ minds. AlphaGraphics can help your event visuals narrate the right story.

When you attend a trade show, your booth, signage, and printed materials represent your brand. Each visual cue should operate cohesively toward one goal - intriguing visitors enough that they want to know more. Are your current graphics drawing qualified leads to achieve your revenue goals?

We've got you covered

We offer everything to surpass your trade show objectives!

To improve customer interaction and response rates (and make sure the right demographic attends your show), we recommend sending targeted pre-event communications.

Our trade show material options include:

  • Eye-catching signs and promotional banners
  • Professional displays, booths and table covers
  • Custom printed apparel and giveaway items
  • Big, bold signage suitable for indoor or outdoor use
  • Counter cards and name badges
  • Order forms
  • Catalogs, brochures, and manuals
  • Supplemental materials like CDs or DVDs
  • Direct mail and multi-channel campaigns

Some integrated marketing material features include:

  • QR codes
  • Personalized URLs
  • Personalized campaigns

Five tips to rock your trade show

Select a theme. Choose something memorable that relates to your company or sales pitch.

Use special effects and audio/video. Go all out—play a relevant soundtrack, use lighting to highlight key elements, and consider adding a video kit to your display.

Two words… Free stuff. Stock up on logoed promotional items to hand out. Nothing attracts visitors like a free pen, flashlight or backpack.

Try raffles. Include a raffle ticket or a chance to win a high-value incentive in the press kit and pre-show marketing for your event.

Set measurable objectives. Worried that it’s not worth the investment? Send targeted marketing to qualified leads pre-event, and track metrics so you can quantify success after the event.

Contact the experts at AlphaGraphics today, and we’ll help you plan an event to remember.


With 20+ years of print, marketing, and design experience under our belts at our Minneapolis commercial print center, we’ve helped many clients prepare for the most important tradeshows in their industry. We also know that these tradeshows are some of the biggest marketing investments an organization makes in a year, and as one of the premier Minnesota printing companies, we want to ensure your investment in tradeshow materials is worth every penny. Here’s how:


Quality is key.


The quality of your tradeshow graphics has a direct impact on how well your display will do and how successful you will be at making new connections with clients and customers. We make a point to use only the highest quality materials for our products—sourcing as often as we can from a favorite local Minnesota business, 3M. 3M’s materials are, simply put, excellent, and doing business with them allows us to invest in a local business just as local businesses invest in us. Integrity is important here at AlphaGraphics in Minneapolis, we’re all part of the network of Minnesota businesses after all—strong ongoing relationships between local organizations benefit everyone!


Sharing our 'trade' secrets.


Years of experience and a wealth of accumulated knowledge about tradeshow graphics and displays have given us the inside scoop on what to do (and what not to do!) at tradeshows. Curious about the expertise we’ve got to share? A few of the most important tips are below and if you give us a call, there’s more where that came from.




1.  Start early. Give yourself time to plan what you want to bring, order and/or design promotional products and other literature you need, and advertise the event on social media to draw in a bigger crowd.

2.  Have a CTA. A CTA, which stands for a Call To Action, is a great way to generate leads. Make yours clear, focused and engaging.

3.  Have a useful or memorable giveaway. Supply something that people want or can use, stay up-to-date on trends!

4.  Engage with the other exhibitors. Sometimes other exhibitors can become great prospects, or at the very least, know someone they can send your way. It’s in your best interest to make a great impression on EVERYONE.

5.  Don't overwhelm. Highlight one main feature or product. People don't like to feel overwhelmed, keep the point short and focused.

6.  Invest in display materials and design. Stand out from the crowd with high quality materials and a great design that gets you noticed. (We can help with all of this and more!)

7.  Be interactive. Make sure to engage with everyone who walks by your booth, better yet, have a video playing or a sweepstakes giveaway going on to encourage interaction.

8.  Follow up within the week. Follow up on any and all connections you made to remind people who you are and how you can help them.


The Internet is a fantastic place to promote your brand and business, but there is nothing better than face-to-face contact.

Physically meeting and talking to a potential customer or client gives them a chance to see the personality behind the business. The best place to do this is at a trade show or convention.

Conventions are still one of the most popular ways to meet a variety of people. Thousands of people flock to conventions of various types throughout the country and they are looking for a new service or product. AlphaGraphics can get you the posters, displays, and banners you need to build a successful convention booth and attract the attention of new clients.


It’s simple really. Thousands of people will walk through the convention centers, looking at companies and viewing potential new ideas for their business or their daily lives. Trade shows and conventions allow you to introduce your service to new people who may not have seen your website or social media pages.

But to have a successful convention, you need professional looking booths. AlphaGraphics can help print off big banners and clean looking images to line your booth with. Lining your booth with manuals, brochures, and flyers will also help increase your brands awareness.

If you want to give a presentation at the convention, we can give you modern and stylish looking displays, which will give people a positive impression.


At AlphaGraphics, we do signs, but we do more than signs. No matter what event you are planning for, we can give you almost anything you need.


Having a sharp-looking booth will help draw people to you and demonstrate more about what you are offering. And even if people don’t stop and talk with you, giving them something to grab, that has your logo on it, helps spread your presence across the convention and possibly across the country.

Give your next convention booth the professional look you need to be successful—request a quote today for convention printing from AlphaGraphics.


Our Minneapolis commercial print center offers trade show material design and printing services in Minneapolis and the west metro, including Plymouth, Minnetonka, Golden Valley, St. Louis Park and Edina. 

Let us help you get started

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