Direct Marketing & Mail Services

AlphaGraphics can help you develop a direct mail campaign that drives fantastic responses and immediate results.

Direct mail in a digital world

When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness.

The key to achieving direct mail success, in a rapidly digitizing world, is a multi-channel approach - so you can make the most of your marketing dollars.

Customer Retention & Reactivation

AlphaGraphics can help you maintain and renew business relationships through loyalty programs, incentive programs, promotional products, direct mail marketing, newsletters, and email marketing.

Direct Mail

The AlphaGraphics marketing team can employ an arsenal of direct mail tools to help you showcase all the best that your company has to offer.

Every-Door Direct Mail (EDDM)

Every Door Direct Mail (EDDM®) is an easy and exciting program from the U.S. Postal Service that makes direct mail affordable for small businesses.

Mailing & Fulfillment Services

Beat those deadlines and simplify your stock management and mailing services with AlphaGraphics.

Variable Data & Mapping

Variable data printing from AlphaGraphics helps you reach your customers with messaging that tells them you know what they need. Also known as one-to-one marketing, targeted printing, and personalized printing.

Integrated marketing strategy

The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.

How to make direct mail marketing work for you:

  • Use the persuasive power of print with personalized mailers
  • Engage customers across multiple channels
  • Make your direct mail campaign trackable
  • Provide measurable results
  • Dramatically improves response rates

What is direct mail?

Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.

Direct mail marketing materials include:

  • Brochures
  • Catalogs
  • Postcards
  • Newsletters
  • Dimensional mailers
  • Flyers

DIRECT MAIL MARKETING IN MINNEAPOLIS

Direct mail is still a powerhouse marketing tool.   Do you think direct mail is old-fashioned?  We’re here to tell you to think again! Direct mail puts your message directly into the hands of your customer. What about digital marketing you ask?  Digital marketing continues to grow with no indication of slowing down. However, a by-product of this is that digital platforms are becoming increasingly crowded and, as a result, consumers are becoming less likely to read or respond to digital marketing efforts like emails and online ads.  This is something called “Banner Blindness” and represents the increasing number of customers who are tuning out online marketing efforts.  So, how can you compete in an increasing crowded digital landscape?  The solution includes relying on traditional print methods such as direct mail, catalogs or cards and invitations to create multi-media campaigns that reach customers on many levels.  You might be surprised but that that “old fashioned” direct mail piece of paper, something the target audience can touch, hold and even set aside to read later, has a better read-rate than digital communications.

Direct Mail Design & Printing in Minneapolis

Is the thought of creating a direct mail campaign overwhelming?  Don’t worry, our Minneapolis commercial print center has over 20 years of experience not only in designing printing direct mail pieces but also in working with complicated mail services and list acquisition.   We are your mail service partner.  Our Minneapolis print center team of dedicated graphic designers, printing and mail service specialists will make sure your message is delivered to every door.  There is more than one mailing solution available.  We will work with you to find the right fit, a solution that conveys your message to the right people but also meets your budget.   Direct mail campaigns can vary widely in cost and there are options to help you manage costs such as Every Door Direct Mail (EDDM).  EDDM is a program that allows you to target specific postal routes and save money on postage.  Want to know what options are available to you?  Give us a call! We will happily answer all your questions and help you create a mail campaign that gets noticed and gets business!

 

DIRECT MAIL OPTIONS

Whether you are looking to mail a postcard, promotional products or something else, we can help make your direct mail campaign a success!  Interested in personalized messaging for each recipient?  At our Minneapolis commercial print center, we have the latest technology to personalize each piece of mail, known as Variable Data Printing

Make AlphaGraphics in Minnesota your Minnesota marketing and printing services partner.  From concept to mailing, we are here to help you create a stand out, one of a kind mailer. Contact us today to learn more or get a quote.

 

AREAS WE SERVE

Our Minneapolis commercial print center offers custom direct mail marketing services in Minneapolis and the west metro, including Plymouth, Minnetonka, Golden Valley, St. Louis Park and Edina. 

Let us help you get started

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