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5 Ways to Use Promotional Products to Market Your Business

Think promotional products are an old-fashioned marketing idea?  While the concept of using promotional products to market your company is certainly nothing new, the options and ways promotional products are being used today certainly is!  Today’s promotional products go way beyond a pen with a logo. These days, business owners can choose among thousands of creative and unique items.  And, as the offerings of items you can brand have expanded, so has the ways companies are utilizing them to raise brand awareness, solidify relationships, and grow sales.  Want to know more? Here are 5 creative and effective ways to use promotional products to market your business.  

5 Effective Marketing Uses for Branded Promotional Products

  • Thank Customers For Their Business
Did you know it costs 5 times as much to win a new customer as it does to keep an existing one? One of the best ways to build loyalty with your existing customers is to demonstrate your appreciation for their business.  Offering them a discount on the next purchase is good but predictable. Why not surprise them instead with the gift of a branded promotional item instead?  Not only can this be more cost effective, the surprise of receiving a branded gift, plus its lasting power of presence, makes it an impactful option for a business wishing to stand out from the crowd.  Gift ideas include a branded t-shirt or polo, Bluetooth speaker or tote bag. Imagine a legion of loyal customers out in the community wearing or displaying your logo to all of their friends and acquaintances!
  • Raise Awareness of a New Product or Offering
Expanding your company offerings into a new product or service?  You likely have a marketing plan drafted to help get the word out.  Why not create a full-immersion experience?  Create custom employee apparel, branded shopping bags, and pens at checkout, all advertising your new product or service. Make it so they can’t miss seeing, and getting excited about, the new arrival!
  • Celebrate the Seasons
Whether your product or service is seasonal or not, using the season to market your company is a great way to generate excitement.  Just look at our Hot Summer Promos teaser below!  Consider putting your logo on items with a seasonal tie like a water bottle or sunglasses to hand out at summer events and happenings. Summer Promotional Products in Wilmington, NC  
  • Motivate Employees
Do you have a sales staff or want to motivate employees to become better brand ambassadors?  Reward employees while also getting your name out with branded incentives!  Today’s promotional product items include some pretty amazing merchandise like coolers, Bluetooth speakers, golf gear and more.
  • It’s for the Kids
Even the most skeptical prospective customer will crumble if you offer something for their kid.  Having a booth at a family-friendly festival or a special event at your business?  Don’t get lost in the sea of free pens and bags! Instead, offer something the kids can’t resist knowing that where the kids go, the parents will follow.  Branded candy, nightlights, and markers are just a few of the many kid friendly items you can put your logo on.  

Your Wilmington, NC Branded Promotional Product Resource

Inspired and ready to make an impact with branded promotional products? You’ve come to the right place. Whether you are looking for a specific item or just browsing for ideas, our AlphaGraphics Wilmington, NC print center is your one-stop source for all of your print, marketing, and signage related business needs.  We invite you to peruse our online Promotional Product catalog or give us a call at 910-791-9767. Let us help you get noticed and get business!

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