By Mark Lee Given advancements in technology and the ability to reach your customer through many new social media channels (e.g. Facebook, Linked In, You Tube), are trade shows still relevant as a ma...
By Mark Lee There are many good reasons to make trade shows an integral part of your marketing outreach. The top three are brand awareness, lead generation and relationship building. Trade shows may ...
By Mark Lee Increasingly, companies are finding greater marketing value from the use of banner stands. These lightweight pop-ups are affordable and easy to use and can carry a powerful sales message...
By Mark Lee Happily, the days of lugging clunky suitcases full of exhibits into the trade show booth followed by hours of tedious set up are over. Today’s marketer goes to the show in style with a f...