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It’s Summertime. Put Promotional Products to Work for You!

By Mark Lee Summertime may be the very best time of year to order and distribute promotional marketing gifts to your clients and prospective customers.  Why?  Promotional items are like summer itself – fun, exciting and hot! Whether it’s a sun-drenched beach theme with logo sun screen, Frisbees and beach bags or a laid back day at the pool featuring logo water bottles, koozies and lip balm, promotional items help make the season memorable. There are literally thousands of promotional products to choose from.  They come in every size and color – for men and women – children and adults -- and they’re ready to imprint your logo or marketing slogan. "Every ad campaign needs an attention-grabbing product to drive home the message, and there are many that really fit the bill for a sizzling summer season," said Timothy M. Andrews, president and CEO of the Advertising Specialty Institute (ASI).  "No matter what your audience or your aim, there are fun, functional promo products just for you." According to an ASI study, the average cost-per-impression of an ad specialty item is $0.004, making them one of the most efficient advertising mediums ever.  In addition, the study reveals 84% of people remember the advertiser on a product they receive, and one in four said they are more likely to do business with that company. Bryan Mallyon of Luckypole Limited adds even more endorsement for the value of promotional products:

•      53% of the time promotional products create a more favorable view of the advertiser

•      Consumers hang on to promotional products for an average of 6.6 months

•      Bags create more impressions than any other promotional product

•      91% of consumers have at least one promotional product in their kitchen

While many are taking time off in the summer, put your promotional products to work!  Let them make friends, create awareness, boost sales and make a positive lasting impression.   AlphaGraphics Arlington. Promotional Products Experts.

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