Placement earns attention; clarity keeps it. How to match large-format signage — banners, window film, wraps, channel letters — to where your customers already look.
Every modern phone scans a code from the camera, and 45% of U.S. shoppers have used one for an offer. Why 2012-era codes failed, and how to print one that works.
85% of people remember the advertiser who gave them a logoed product, and 78% keep one because it's useful. Which items last, which get thrown out, and how to choose.
Embellished print is 2.5x more attractive to consumers and rated 46% higher quality. The four finishes that raise perceived value — foil, emboss, soft-touch, and spot UV.
81% of trade show attendees have buying authority, and meeting a prospect at a show costs $96 against $1,039 in the field. How to size a booth to the number of shows you actually do.