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5 Key Elements to a Successful Event

Want to separate yourself from the competition at your next event?  A successful event is much more than shaking hands and exchanging business cards, it’s an investment in time and resources.  Too many businesses overlook the strategic planning process and then wonder why they don’t see results. Here are 5 ways to plan for a successful event that can help build your sales pipeline and drive noticeably greater results.    

Know Your AudienceSuccessful Event Marketing Minneapolis

You pour hours into planning your event so make sure you’re delivering your marketing message to the right audience.  It’s crucial to know who your target audience is and why. Lead generation and list acquisition help you find, select, organize, and build a customer list that can directly impact your marketing campaign’s results.    

Relevant Branding

A relevant brand is a firmly established brand.  If you don’t know what your brand stands for then your customers won’t either.  Your brand is what sets your business apart and drives consumer’s decisions which is critical to event visibility.  Whether it’s your logo design, promotional products, or letterhead, all of your marketing materials must convey a clear brand message if you want to create customer loyalty and longevity in the marketplace.      

The Power of Print

Successful Event Marketing MinneapolisPrint marketing is alive and well and not to be underestimated.  Oftentimes it’s your pre-event direct mailer that sets the tone and makes the first impression.  From name badges and business cards to forms, brochures, and catalogs, the power, and quality of your printed materials is as important as the product or service you’re selling.  Print marketing goes out before the event takes place, during, and after for follow-up. Collectively, these pieces increase your chances to impress customers and solidify brand awareness.     

Signage that Sells

Event signage takes your message and creates an experience for everyone to see.  Strategically placed, well-branded signage can be the difference whether a passerby stops or not.  To draw attention and create a memorable visual, use bold and unique colors and textures that aren’t overly complicated.  Banners, posters, backdrops, kiosks, and trade show materials are perfect vehicles to getting your message across quickly.  Creativity goes a long way, for example, take advantage of unused space with custom branded floor graphics    

Measure Your Results

Successful Event Marketing MinneapolisEvents can consume a decent chunk of your marketing budget however few businesses measure the real impact.  Understanding which marketing initiatives worked and which didn’t provide valuable information on where to focus your future efforts.  Measuring the following can provide insight into the effectiveness of your marketing campaign.
  • Number of registrations
  • Website traffic via personalized URL’s
  • Event-specific QR codes printed on business cards or website 
  • When peak attendance occurred
  • Cost per attendee 
  • Social media mentions and event hashtag references


Want an event marketing partner that can help you execute the marketing strategies necessary for a successful event?  Our downtown Minneapolis AlphaGraphics team has nearly 30 years of experience in the print, marketing and sign business. Our skilled team of designers, marketing and sign specialists in downtown Minneapolis and Apple Valley are here to discuss your marketing goals.  Whether you want help executing the above ideas or you need help implementing your own marketing ideas, you’ll need an experienced marketing partner.  Contact us today to learn how our talented team can help you create the right print, marketing, and sign solutions that get noticed and get business. 

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